Digital Engagement Strategist

Position Overview

The Penn State College of Engineering is seeking a

Digital Engagement Strategist

to support the development and execution of digital marketing and communications initiatives that advance and promote the strategic goals, programs, services, and people of the college. In this hybrid role, the Strategist will work with a team to contribute to the voice of the College of Engineering across digital platforms, turning complex engineering topics into compelling stories that resonate with students, alumni, faculty, and industry partners. Approval of remote and hybrid work is not guaranteed regardless of work location.
Responsibilities

Create, edit, and amplify content for social media posts and newsletters
Produce high-quality content, including short‑form video, photography, and copy, that captures the engineering experience at Penn State
Edit and proofread communications for accuracy, clarity, accessibility, and alignment with AP style and University standards
Monitor social media accounts, amplify content that highlights the College of Engineering, and reply to messages/comments
Balance daily posting with long‑term campaign planning
Ensure compliance with accessibility requirements and branding guidelines
Research and translate complex subject matter into accessible, engaging content for various audiences
Attend campus events/activities to gather content for the college’s social media accounts and departmental newsletters
Collaborate with stakeholders across the college and University to broaden our content’s reach
Collaborate with fellow marketing and communications team members to identify communication needs, target audiences, and key messaging
Assist in developing campaign timelines, deliverables, and performance metrics
Research and implement emerging digital trends
Track and analyze performance metrics for the college’s social media accounts and newsletters
Provide insights and recommendations based on analytics to improve campaign performance and audience engagement
Minimum Requirements

Bachelor’s Degree and 3+ years of relevant experience; or an equivalent combination of education and experience accepted. No required certifications.
Preferred Competencies

Strong writing, editing, and verbal communication skills
In‑depth knowledge of social media platforms, including Instagram, LinkedIn, YouTube, and Facebook
Proficiency in video editing for social media
Proficiency in marketing strategy, content creation, social media management, and public relations
Ability to manage multiple assignments with minimal supervision
Strong collaboration and interpersonal skills
Experience with analytics tools, accessibility standards, and digital advertising
Proficiency with design tools such as Adobe Photoshop, Adobe Express, or similar creative applications for producing visual and digital marketing materials
Application

Provide a resume and cover letter with your application.
Background Checks/Clearances

Employment with the University will require successful completion of background check(s) in accordance with University policies.
Salary & Benefits

The salary range for this position is $54,060.00 – $78,444.00. Penn State provides a competitive benefits package for full‑time employees, including medical, dental, and vision coverage, robust retirement plans, substantial paid time off, and a generous 75% tuition discount for employees, spouses, and children.
EEO Is the Law

Penn State is an equal opportunity employer and is committed to providing employment opportunities to all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. If you are unable to use our online application process due to an impairment or disability, please contact 814-865-1473.

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