Social Media Marketing Manager

Strata is a premium performance nutrition brand built for the modern hybrid athlete. The professional who trains as hard as they work. We are in the early stages of launching our first product and building a brand and community from the ground up.

This role is a chance to own the social media function entirely, and grow with the brand.

The Role
This is a part‑time, flexible engagement. We're looking for someone to help grow with the brand and own the marketing function as a core part of the Strata team. You'll be helping shape how Strata shows up across social, from run club activations and product launches to founder storytelling and influencer relationships.

What You’ll Do
Social Media

Day‑to‑day management of Instagram and TikTok

Content calendar creation and execution

Short‑form video editing and posting — Reels, TikToks, Stories

Engagement — responding to comments, DMs, and actively building community

Growing both platforms from zero with a clear identity and consistent voice

Marketing & Brand Growth

Assist with building Strata's marketing calendar across Instagram, TikTok, and email

Help develop content ideas around hybrid training, founder journey, product education, performance nutrition, and community building

Support short‑form content planning, captions, hooks, outreach scripts, and campaign concepts

Track what content performs well and help improve future posts based on engagement and audience feedback

Influencer & Community Outreach

Identify and reach out to micro‑influencers in the hybrid athlete, running, and fitness space

Manage seeding relationships — who gets product, what we ask for, and how we follow up

Build and maintain relationships with NYC run clubs, boutique gyms, and fitness communities

Represent Strata at events, activations, and community touchpoints when needed

Research potential micro‑influencers, hybrid athletes, coaches, and local fitness leaders

Help draft outreach messages and follow‑up sequences

Organize contacts, conversations, and partnership opportunities in a simple CRM or tracking sheet

Support the development of an ambassador program for early brand advocates

Email & SMS Marketing

Build and manage the Strata email list from the waitlist stage

Write and send weekly value‑driven emails — education, performance content, product updates

This Role Is a Fit If You…

Have strong working knowledge of Instagram and TikTok — not just as a user, but as someone who understands the algorithm, what performs, and why

Are based in or near New York City. A significant portion of our early growth is community‑driven and in‑person.

Have experience working with early‑stage consumer brands or startups

Time Commitment
Approximately 10–15 hours per week, with flexibility depending on availability, launch timeline, and ongoing projects.

What Success Looks Like
In your first 30 days, you will:

Get up to speed on Strata's brand voice, visual identity, and content direction

Begin managing day‑to‑day social operations — posting, engaging, and building the content calendar

Start identifying micro‑influencer and community targets in the NYC hybrid athlete space

Build a working relationship with both founders and understand where the brand is going

By 90 days, you will:

Be regularly creating and publishing on‑brand short‑form content across Instagram and TikTok

Have initiated outreach to run clubs, gyms, and at least a handful of micro‑influencers

Have the email list set up and running ahead of product launch

Be contributing content ideas, tracking performance, and reporting what's working

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