Key Account Manager DACH – Pure Play

Founded on the west coast of Norway in 1932, Stokke is built on a strong Scandinavian heritage of craftsmanship, quality, and purpose‑driven design. For more than 40 years, our products have championed connection—creating meaningful moments that bring parents and children closer together, while supporting healthy child development.
With global offices in Norway, the Netherlands, the U.S., Germany, France, and Asia, Stokke offers a truly international work environment. We are committed to shaping a better world through confident kids, innovative thinking, and responsible growth.
The Position Parent & Child at the Heart As Key Account Manager DACH – Pure Play , you play a pivotal role in shaping how families across the DACH region discover and experience Stokke—both online and in‑store. With BabyWalz as your primary strategic partner, you ensure that Stokke’s premium product story, content, and execution consistently support parents in making confident, informed purchase decisions.
Agility, Speed & Execution This is a commercial, fast‑paced, and hands‑on role combining strategic account ownership with operational excellence. You will drive growth through strong joint business planning, performance management, forecasting, and campaign execution. Working cross‑functionally with Sales, Marketing, Ecommerce, Supply Chain, and Finance, you ensure plans move seamlessly from strategy to execution.
This is a remote, DACH‑based role , requiring regular travel for customer meetings.
Main Responsibilities Commercial Ownership Own and manage the relationship with BabyWalz and selected DACH pure‑play retailers
Define and execute a clear long‑term vision for strategic account partnerships
Build, manage, and deliver Joint Business Plans (JBPs) to drive sustainable growth
Track sell‑in and sell‑out performance, proactively identifying opportunities and risks
Deliver accurate Latest Estimates (LE) and maintain high forecast accuracy
Monitor promotions, margins, and commercial investments to optimise ROI
Identify distribution, assortment, and product‑range expansion opportunities
Promotional & Campaign Planning Own monthly sales forecasts in close alignment with demand and stock planning
Drive digital sales performance by improving product pages, content accuracy, and conversion
Review and optimise campaign and promotional performance, embedding continuous improvement
Partner with Marketing and Ecommerce to ensure brand‑consistent, effective retail media activation
Performance Reporting & Analysis Prepare and lead monthly performance reviews with key accounts
Analyse sales trends, online performance, stock health, risks, and opportunities
Maintain accurate CRM inputs, internal reporting tools, and performance trackers
Key Performance Indicators Promotional ROI
Digital shelf quality & content health
Stock health and availability
Distribution and assortment growth
In‑store & online brand standards compliance
Forecast accuracy
What Success Looks Like Accelerated sell‑out growth and market‑share gains with strategic DACH partners
Best‑in‑class digital shelf quality and retail execution
Trusted, senior‑level strategic partnerships with key customers
High forecast accuracy and healthy, well‑balanced stock levels
Measurable improvements in conversion, ROI, and brand visibility
The Ideal Profile You are commercially curious, proactive, and opportunity‑driven. You challenge the status quo, bring fresh thinking to account development, and continuously improve how Stokke shows up across digital and physical retail in the DACH market.
Everyone Has a Seat at the Table You build strong, trust‑based relationships with buyers, stores, and internal stakeholders. You communicate clearly, collaborate naturally across functions, and balance commercial ambition with premium brand execution.
You are structured, analytical, and organised—comfortable juggling multiple priorities while delivering consistent, high‑quality results.
Requirements Experience & Qualifications Proven experience managing or supporting major DACH national accounts, ideally including online pure players
Strong analytical capability with advanced Excel skills and confidence interpreting sales and performance data
Solid understanding of digital sales performance, online content quality, and campaign execution
Commercially minded with strong planning, forecasting, and organisational skills
Confident communicator and collaborative partner across internal teams and customer organisations
Willingness to travel regularly across the DACH region
What We Offer Ownership of strategically important DACH retail partners, with BabyWalz as a lead account
The opportunity to shape and grow Stokke’s presence across national and digital retail
A collaborative, high‑performing global brand environment
Real development opportunities within a premium, purpose‑driven company
Competitive compensation aligned with experience and responsibilities
A workplace guided by our values:
Parent & Child at the Heart, Agility Speed & Execution, Pioneering Spirit, and Everyone Has a Seat at the Table.

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