Head of Marketing

Experienced marketers will find a full-time remote opportunity as the Head of Marketing, responsible for developing and executing a comprehensive growth strategy focused on scalable customer acquisition, retention, and revenue growth in the consumer genomics sector.
Key responsibilities

Own the full growth funnel from acquisition through retention, ensuring accountability for revenue and unit economics
Develop and implement an integrated growth strategy across paid media, lifecycle marketing, product marketing, and brand positioning
Build and lead a high-performing marketing team while optimizing a diversified paid acquisition mix and improving key performance metrics

Required qualifications

10+ years in growth or marketing leadership, preferably in digital health or biotech
Proven success in scaling DTC subscription businesses at 100%+ annual growth while managing CAC, LTV, and contribution margin
Extensive experience running multi-million-dollar paid acquisition programs with ownership of unit economics
Strong background in lifecycle and subscription optimization, including onboarding and retention strategies
Hands-on expertise in designing and executing structured experimentation and A/B testing across marketing funnels