Director Sales & Marketing
Requisition ID: | Category: Sales/Marketing | Location: New York, NY – Arthouse Hotel New York City, Upper West Side. | Property: Arthouse Hotel New York City. | Compensation: $120,000 – $150,000 per year, yearly.
Overview
The Director of Sales & Marketing leads and drives top‑line revenue strategy for group, volume transient, and catering segments. They stay ahead of market trends, analyze market share and competitive dynamics, and direct the property sales teams to meet or exceed budgeted revenues. They develop and implement marketing communications plans, manage the sales and marketing budget, and serve as the hotel’s voice of the customer.
Responsibilities
- Lead and drive top-line revenue for traditional sales segments to include group, volume transient & catering.
- Assess and react to market trends, market share & the competitive hotel environment.
- Develop and implement a marketing communications plan designed to achieve desired positioning of the hotel, and manage the sales & marketing budget that supports all initiatives.
- Act as the hotel's voice of the customer and communicate key issues/concerns at all levels of the organization.
- Fluent in reading/assimilating/using Smith Travel Research data, financial P&L, mix of sales, forecasting, group pace/position & a wide array of traditional hotel reporting.
- Understand and communicate market trends, demand generators, supply/demand and economic factors affecting hotel performance.
- Conduct comprehensive competitive set reviews, SWOT analysis & keep tabs on new supply.
- Understand GEO source & ability to develop a plan to penetrate the primary markets.
- Develop/implement key segment strategy & managing key accounts (both existing & target).
- Design effective sales deployment schemes & market assignments.
- Develop sales goals designed to achieve budget & market share targets.
- Manage group pace measurement and set sales production goals.
- Manage sales activity & travel schedule.
Qualifications
- Bachelor's degree preferred in Marketing.
- At least 3 years’ experience as a sales leader, with prior hotel sales experience.
- Experience dealing with/communicating with ownership groups and asset management.
- Proficient in managing/using sales automation (DELPHI) & PMS systems.
- Experience working collaboratively with revenue management.
- Well‑rounded knowledge of all market segments and channel sources, as well as ability to develop a strategic plan for each.
- Excellent communication and presentation skills.
- Strong interpersonal skills and ability to work in a team environment.
- Ability to direct, lead, train, motivate & drive a direct sales team; and develop a cooperative & competitive team spirit & winning attitude.
- Must be proficient in MS Office including Word, Excel, and Power Point.
- Must be able to multitask and prioritize departmental functions to meet deadlines.