United States, New York, New York
OVO Sound is looking for a Digital Marketing Associate Director to join their team. The candidate will spearhead digital marketing initiatives across the OVO Sound roster and the label itself.
What you’ll do:
- Oversee and execute digital marketing campaigns including overarching social media strategy, maintaining campaign timelines, overseeing online advertising campaigns, influencer & seeding campaigns, CRM management, asset management, website updates, and other ongoing initiatives.
- Deliver creative digital marketing ideas based on music culture, key brands, influencers and out-of-the-box thinking.
- Ensure strategies utilize the newest and best social practices, taking into account new digital tools.
- Implement strategic plans for content on Instagram, TikTok, Twitter, YouTube, Facebook & emerging social platforms.
- Oversee influencer plans across social platforms as needed per release.
- Provide support for scheduling social media posts and plans for artist and label accounts.
- Secure artist and partner buy-in and execute across all ideas and activations.
- Manage relationships with partners such as TikTok, IG, Triller, Snap, Twitter, and Facebook.
- Create weekly reports and communicate updates to brief teams, ensuring goals & results are communicated efficiently.
- Maintain a tracking system with key data points including account growth, engagement percentages, CRM data and budget tracking.
- Understand and apply digital analytics tools (YouTube analytics, Crowdtangle, Google Trends) to activations.
Who you are:
- Must have at least 5+ years of experience in digital marketing.
- Build relationships with the internal OVO Sound staff.
- Immersed in music and culture.
- Have strong pre-existing relationships with key tastemakers and partners in the industry.
- Manage relationships with top-level artists, managers and other partners related to digital marketing.
- Ambitious self-starter.
- Excellent communication, oral and written skills.
- Actively participate in team meetings, discussions and planning activities.
- Lead meetings related to digital marketing and associated tasks.
- Capable of working under tight deadlines.
What we give you:
- Inclusive, collaborative, and global community.
- Modern office environment designed to foster productivity, creativity and teamwork.
- Comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K with employer matching.
- Voluntary benefits such as identity theft protection, resources for pets, mental health, meditation, fertility coverage, paid leave for childbirth or bonding, caregiver leave and support for loved ones with developmental disabilities and neurodiversity. Also subsidized backup child and elder care, and reimbursement for adoption, surrogacy, tuition and student loans.
- Investment in professional growth & development.
- Flexible time off.
New York Pay Range: $75,000 - $85,000 USD
Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.
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