Mediabistro logo
job logo

Account Executive, KSHB

The E.W. Scripps Company · Kansas City, MO, USA ·

Job type:
Full Time

Media Account ExecutiveAre you looking for a career that is fast-paced and where every day is different? Join us at KSHB in Kansas City, Missouri, where Scripps is searching for an experienced media account executive who is eager to develop connections and help power our local economy through creative and effective advertising.As an experienced account executive, you'll help local businesses realize growth opportunities by exposing them to compelling messaging through customized screen-based advertising solutions. This full array of marketing solutions may include digital platforms like over-the-top (OTT) video, search solutions (SEO/SEM), social media strategies, digital display, and e-mail targeting, as well as broadcast television.We'll give you the tools you need not only to compete but to excel, through professional development opportunities like our coveted sales training program. You'll enjoy the advantage of Scripps' high-quality news product and the support of an expert team of leaders to help you reach your goals and enjoy uncapped earning potential through our competitive sales compensation plan.Scripps offers different types of flex work arrangements for many positions. Please ask your recruiter for more information.A Day In The Life:You will be selling broadcast television and digital advertising solutions. Digital solutions include over-the-top (OTT) video, search strategies (SEO/SEM), social media marketing, and more. You will sell to local and regional businesses and advertising agenciesIndependently prospect, develop, and maintain new business in the market using the Scripps Sales Process and developing customized solutionsTravel to the office or hop on Zoom to host a brainstorming session with your team for an upcoming advertising campaignAttend a regular call with an existing client to talk about campaign performance and ideas for upcoming promotionsUse ratings, qualitative, and market trend data to negotiate program ratings and advertising rates with advertising agencies to maximize revenueCultivate new relationships with businesses in the local community by networking, cold calling, and referralsDevelop and deliver advertising and marketing campaigns and media plans.Maintain and grow existing accounts by reworking and optimizing schedules and products as needed, showcasing attribution proof of performance, and providing best-in-class customer serviceEffectively manage a sales funnel within the Customer Relationship Management (CRM) software and achieve key performance indicators and activity levelsContribute to the creative development of campaigns through client communication and needs analysis, storyboard and concept creation, and assistance in production aspectsWhat You'll Need:Bachelor's degree in sales, marketing, or related field preferredMinimum of 2 years proven sales successExperience in strategic account management, broadcast ratings, and digital execution is a plusWhat You'll Bring:Knack for relationship buildingResults-driven attitudeExcellent communication skillsStrong organizational skillsConfidence to speak with decision makersValid driver's license and good driving record required (proof of insurance and liability coverage may be required)And, if you have broadcast TV experience, that's a plusWhat We'll Offer:Extensive Scripps Sales Process trainingUncapped sales commissionMonthly allowance for mileage and cell phoneA career path to grow your professional experiencesFull medical, dental and vision benefits, as well as certain other health and wellness benefitsRetirement savings plan with company matchOther key company benefits include disability accident insurance, hospital indemnity, critical illness, life insurance, AD&D, ID protection, pet discount program, and employee assistance program. More details about timing and conditions of benefits eligibility and other plan terms and conditions will be provided upon hire.