Marketing Manager - Wealth & Institutional Services

Marketing Manager

Wealth & Institutional ServicesThe Marketing Manager

Wealth & Institutional Services at FNBO plays a pivotal role in shaping the marketing and communications strategies that drive measurable business outcomes across FNBO's Wealth and Institutional segment. In this role, you'll be responsible for translating business objectives into strategic marketing plans and delivering high-impact campaigns that influence desired client and prospect behaviors, accelerate growth, and strengthen brand equity. Through hands-on campaign leadership and close partnership with business leaders, key stakeholders, and Marketing Centers of Excellence, you'll ensure the successful execution and optimization of marketing initiatives aligned to FNBO's core objectives: building, enhancing, and protecting the brand; acquiring new clients; deepening existing relationships; and improving marketing effectiveness and efficiency. Working closely with Marketing Leadership, Business Leadership, and Centers of Excellence, you'll lead campaign strategy, messaging and offer development, and data-driven performance analytics to continually refine approaches based on market insights and financial outcomes.Job Specific Responsibilities/Accountabilities:Serve as day-to-day marketing liaison to Business Leadership for assigned lines of businessTranslate business objectives into actionable marketing strategies with defined success metricsContribute insights and recommendations to strategic planning discussionsPresent strategic recommendations and performance insights to senior stakeholdersContribute to end-to-end marketing and communications strategy for assigned product linesDevelop detailed tactical plans for lifecycle marketing approaches spanning awareness, acquisition, engagement, and retention based on strategic directionHelp define customer segmentation, targeting strategies, and messaging frameworksBuild integrated campaign plans across channels (digital, direct mail, email, events, etc.) that bring strategic vision to lifeOwn end-to-end campaign execution for strategic initiatives, working with Project Managers support for coordination of campaign deliverablesLead campaign briefings with Centers of Excellence to ensure strategic intent is maintained and executional excellence is achievedMake real-time optimization decisions during campaign flight to maximize performanceMaintain hands-on involvement in critical campaign elements including targeting, messaging, offer structure, creative development, and channel deploymentManage day-to-day campaign operations including troubleshooting, vendor and/or Project Manager coordination, and quality assuranceDrive continuous improvement through in-flight testing and optimizationTrack and report against marketing KPIs and growth objectives in alignment with business targetsManage campaign budgets and contribute to marketing P&L and ROI analysis for assigned portfoliosConduct ongoing performance analysis and recommend strategic optimization based on data insightsDevelop and execute testing agendas to continuously improve campaign effectiveness within established strategic frameworksIdentify performance trends and opportunitiesPartner with Project Managers and Centers of Excellence to ensure flawless campaign execution and on-time deliveryCollaborate with Analytics to leverage customer insights and predictive modeling for tactical applicationWork with Product teams to align marketing strategies with product roadmaps and strategic directionDirect creative development with Centers of Excellence, ensuring brand consistency and strategic alignmentServe as primary point of contact for business unit, operational marketing questions (working through the project manager) and execution detailsMonitor competitive landscape and industry trendsIncorporate customer research and behavioral insights into strategyIdentify new opportunities for customer acquisition and portfolio growthKey Skills:Proven ability to translate strategic direction into detailed plans that drive business resultsExperience executing multiple campaigns simultaneously while maintaining strategic alignmentStrong execution mindset with ability to balance strategic thinking with hands-on implementationStrong ROI orientation with experience managing campaign budgets and contributing to P&L analysisAbility to analyze complex data sets and translate insights into tactical optimizations and strategic recommendationsExperience working directly with senior business leaders as a strategic partnerAbility to influence without authority and build consensus across stakeholdersDeep understanding of customer journey mapping and lifecycle marketingExperience with segmentation, personalization, persona, and behavioral targetingKnowledge of acquisition funnel optimizationAbility to balance strategic thinking with hands-on executionExperience managing multiple campaigns simultaneouslyResults-oriented with strong project ownershipComfortable working in both strategic and tactical capacitiesThe Ideal Candidate for This Role:Minimum QualificationsBachelor's degree in Marketing, Business, or related field5-7+ years of marketing experience with demonstrated execution excellence and strategic impactInvestment industry experience in a B2B setting (institutional financial services experience preferred)Proven track record of driving measurable business outcomes through marketing and communications strategiesExperience managing compliance review processes for investment-related marketing contentExperience with marketing analytics, campaign performance measurement, and ROI analysisStrong financial acumen and budget management experienceAbility to work in fast-paced environment with multiple stakeholdersDesired:Experience with CRM platforms and marketing automation toolsExperience with account-based marketing (ABM) strategies and toolsMBA or advanced degreeFamiliarity with digital marketing channels and attribution modelingPrevious experience in asset management, investment banking, or institutional financial services marketingCandidates must possess unrestricted work authorization and not require future sponsorship.Compensation:Compensation range (base pay): $81,662.00-$134,741.00This role may have a specific starting pay within this range.Final compensation offer to candidate may vary from posted hiring range based upon work experience, education, and/or skill level.Work Environment:It is anticipated that the incumbent in this role will work in a hybrid capacity, balancing in-person collaboration three (3) days a week with remote flexibility two (2) days a week. As part of our team, you'll experience the energy and relationship-building of face-to-face collaboration while still enjoying the flexibility of remote workdays. We provide the tools and technology to ensure seamless transitions between work environments, supporting your productivity wherever you are. Please note that work location is subject to change based on business needs.Benefits Overview:We offer a variety of benefits designed to keep you and your family physically and financially healthy. Not only do we offer a competitive salary and work-life balance, we offer benefits to match your needs:Medical, Dental, Vision Insurance401k, With Matching ContributionsTime Off ProgramsHealth Savings Account (HSA)/Dependent CareEmployee BankingGrowth OpportunitiesTuition AssistanceShort-Term/Long-Term Disability InsuranceEqual Opportunity & Belonging:FNBO believes that the quality of our employee experience is at the heart of our customer experience. One key pillar of our intended employee experience is Belonging. Belonging means we are committed to fostering a workplace culture where employees of all backgrounds feel valued, recognized, and empowered to be their authentic selvesno matter their role or where they are in their journey.FNBO is an equal opportunity employer for all employees and applicants and makes employment decisions without regard to status or identity.