Associate Director, HAE HCP Marketing

Associate Director, HAE HCP Marketing

Location: Cambridge, MA (Hybrid) Travel: ~1020%
Takeda is a patient-focused, innovation-driven biopharmaceutical company committed to delivering Better Health and a Brighter Future to people around the world. The Associate Director, HAE HCP Marketing will lead U.S. healthcare provider (HCP) strategy and execution for HAE, helping shape branded HCP messaging, omnichannel promotion, and field enablement that drive measurable impact across the HCP journey.
This role is highly cross-functional, partnering closely with Sales, Professional Engagement, Patient Marketing, Omnichannel/Digital, Business Insights/Analytics, and agency partners.
Key objectives:
Lead U.S. HCP strategy and programs to support growth and long-term brand performance in HAE
Identify and prioritize unmet needs across critical prescriber segments, translating insights into action
Improve the long-term prescriber experience and support appropriate utilization and adherence through coordinated omnichannel promotion
Serve as a strategic marketing partner to cross-functional Rare U.S. teams to ensure plans are executed on time and within budget
Responsibilities:
HCP messaging & creative: Lead branded HCP messaging strategy and development of creative assets, optimizing existing brand materials to drive awareness, consideration, and prescribing behavior
Field enablement: Partner with Sales Leadership, Corporate Learning & Development, and Analytics to develop personal selling tools and resources that strengthen field effectiveness
Omnichannel integration: Collaborate with Patient, Digital, and Omnichannel Marketing leads to ensure coordinated, consistent promotion across channels (including CRM strategy and targeted HCP media)
Promotional strategy & tactics: Develop and execute HCP promotional strategies in partnership with provider-team counterparts (e.g., regional marketing, professional education, congress strategy) aligned to segment needs
Agency leadership: Lead external agency partners and vendors; drive strong project management, timelines, and budget stewardship across integrated marketing initiatives
Insights & learning agenda: Generate and communicate actionable HCP insights; contribute to market research planning and synthesis in partnership with Business Insights and cross-functional stakeholders
Brand planning leadership: Serve as HCP-focused brand planning lead; propose programs/tactics that advance strategy and build alignment across stakeholders
Promotional review leadership: Act as the primary franchise HCP brand representative in promotional review processes, ensuring clear objectives and efficient progression from concept to execution
Compliance & quality: Ensure all materials and programs align with Takeda policies and applicable Legal/Regulatory/Compliance requirements; oversee review/approval workflows to deliver high-quality, compliant promotion
Qualifications (required):
Bachelor's degree required
9+ years of relevant commercial experience (e.g., marketing, sales, managed markets, client services), including 5+ years of healthcare promotion or closely related experience
Demonstrated ability to lead cross-functional workstreams and influence peers/stakeholders at senior levels
Experience managing agencies, vendors, and budgets; strong project management and operational rigor
Demonstrated experience translating qualitative and quantitative research into insights, decisions, and action
Strong written and verbal communication skills, including executive-ready storytelling and presentations
Proficiency with Microsoft Excel and PowerPoint
Qualifications (preferred):
Rare disease / ultra-rare promotional experience preferred
Experience partnering effectively with a rare disease sales team preferred
MBA preferred
Leadership expectations:
Develop a deep understanding of the HAE HCP journey and evolving prescriber needs; innovate programs that measurably improve experience and outcomes
Lead across multiple internal teams that engage HAE providers (e.g., Professional Engagement, Congress, Sales Leadership) and drive alignment across initiatives
Manage multiple agency partners; hold teams accountable for performance, quality, and impact
Additional information:
Travel expected ~1020% for meetings and conferences
Takeda is committed to an inclusive and collaborative workplace. Reasonable accommodations are available for applicants with disabilities.
Takeda Compensation and Benefits Summary
We understand compensation is an important factor as you consider the next step in your career. We are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices.
For Location:
USA - MA - Cambridge - Kendall Square - 500
U.S. Base Salary Range: $154,400.00 - $242,550.00
The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors, including the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. The actual base salary offered will be in accordance with state or local minimum wage requirements for the job location.
U.S. based employees may be eligible for short-term and/ or long-term incentives. U.S. based employees may be eligible to participate in medical, dental, vision insurance, a 401(k) plan and company match, short-term and long-term disability coverage, basic life insurance, a tuition reimbursement program, paid volunteer time off, company holidays, and well-being benefits, among others. U.S. based employees are also eligible to receive, per calendar year, up to 80 hours of sick time, and new hires are eligible to accrue up to 120 hours of paid vacation.
EEO Statement
Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.