Media Marketing Sr. Manager, Analytics

Job Title Media Strategy & Planning
Manage budget for Print, OOH and Publisher partners. Responsible for optimizing budgets and working finance teams to support internal forecasting and planning
Develop and steward holistic media strategies with a focus on OOH and Print across brand, retail, and campaign initiatives.
Translate brand objectives into clear media plans aimed at maximizing luxury visibility, cultural relevance, and premium audience reach.
Evaluate market opportunities, audience insights, placement quality, and competitive trends to inform recommendation frameworks.
Partner with global counterparts to adapt and localize global strategies for North America while ensuring consistency with brand positioning.
Agency Leadership & Partnership Management
Lead and mentor the media agency to deliver best-in-class planning, buying, measurement, and reporting.
Provide clear strategic guidance, creative feedback, and quality control to ensure flawless execution across all channels.
Develop and host brand immersion sessions to ensure agency understands brand ethos, objectives and elevation standards
Cross Functional Collaboration
Act as the primary media liaison with internal Creative, Brand Marketing, Retail Marketing, and Global teams.
Partner with internal creative agencies and production teams to develop compelling assets tailored to OOH and Print formats.
Ensure cohesive campaign delivery across touchpoints, supporting integrated marketing efforts.
Executional Excellence & Performance Management
Ensure every plan, placement, and production detail is executed with precision, accountability, and luxury grade quality.
Manage budgets, track spending, and oversee end to end timelines to maintain operational excellence.
Analyze performance results and derive insights to inform optimization and future planning cycles.