Summary
The Sr. Manager of Media Analytics leads media measurement, performance analysis, and reporting across digital, linear, and emerging channels. This strategic, data-driven role turns campaign and channel data into actionable insights to improve media effectiveness and investment decisions, while using AI to enhance analytics workflows.
Responsibilities
- Analyze media performance, identify trends and risks, and recommend optimization opportunities.
- Deliver reporting on campaign performance, channel effectiveness, and ROI for stakeholders.
- Manage forecasting and performance pacing to support planning, budget tracking, and investment decisions.
- Partner with analytics, media, and data science teams on attribution, incrementality testing, and measurement initiatives.
- Align stakeholders on KPIs, reporting definitions, and measurement standards.
- Support analytics tools, data providers, and external measurement partners.
- Manage and develop analysts or junior team members through coaching and quality oversight.
- Develop AI-based solutions to improve measurement processes, reporting workflows, and analytics capabilities.
Requirements
- 7+ years of experience in media analytics, marketing science, or a related analytical function, preferably in retail eCommerce.
- Expertise in Adobe Analytics and experience with digital analytics, media platforms, and visualization tools such as Google Analytics, DV360, Meta, Tableau, or Power BI.
- Experience in cross-functional media measurement, performance reporting, campaign optimization, and stakeholder or vendor partnerships.
- Working knowledge of attribution, testing frameworks, and statistical concepts used in marketing measurement.
- Strong communication skills and ability to translate analysis into business recommendations.
- Interest in applying AI to measurement, forecasting, and reporting; knowledge of SQL, Python, or R is a plus.