Sales Director

Senior Living Sales Director (Community Relations Director)
We are seeking a dedicated professional to support residents within our community.

Benefits for Full‑Time Employees

Highly competitive pay and comprehensive benefits (medical, dental, vision, flexible spending accounts, life insurance).

Company‑paid Employee Assistance Program (EAP).

Paid time off – 7 holidays and 11 vacation days.

Free daily meal every shift.

401(k) with company match and immediate vesting.

Tuition reimbursement for career growth.

Company‑paid short & long‑term disability insurance.

Pet insurance and team member discounts.

Advance Pay benefit – access wages before payday.

A stable, growing company with opportunities for advancement.

Benefits for Part‑Time Employees

Free daily meal every shift.

401(k) with company match and immediate vesting.

Company‑paid Employee Assistance Program (EAP).

Tuition reimbursement for career growth.

Pet insurance and team member discounts.

Advance Pay benefit – access wages before payday.

A stable, growing company with opportunities for advancement.

Responsibilities

Achieves and maintains a high occupancy percentage.

Maintains the sales tracking system for the community and keeps the GM and Director of Sales informed of trends.

Works closely with GM and BOD to ensure accurate reporting of community census via integrated CRM/accounting system (Yardi).

Manages the entire sales process: building prospect base, responding to inquiries, generating tours, performing purposeful follow‑up, and securing deposits for move‑ins.

Assists in transitioning the move‑in process to the GM, Assisted Living Supervisor, Assisted Living Director and other department heads upon receipt of deposit and agreed‑upon move‑in date.

Develops and implements innovative sales/marketing plans.

Develops community outreach plans, including relationship development with professional referral sources, to generate viable leads and create a positive reputation.

Works with Director of Marketing to provide feedback on media advertising, sponsorships and other marketing opportunities.

Coordinates with the Activities Director and Executive Chef to plan special events that benefit existing residents and attract potential residents.

Conducts competitive shops regularly (minimum of 2 written reports per year).

Remains aware of all direct competitors, their offerings, occupancy status, how they sell against us, current incentives, and changes in management; communicates this to GM, VP of Operations, Director of Sales, Director of Marketing and other partners regularly.

Makes promotional recommendations for community based on competitive shops.

Positions Merrill Gardens in accordance with corporate vision and mission.

Tracks and maintains marketing budget for community‑responsible line items (Events, Outreach, Creative Lead Follow‑up charge codes).

Acting GM if assigned.

Qualifications

Four‑year degree in Business, Business Administration, Marketing, Public Relations or Communications preferred.

Three‑plus years sales and marketing experience, preferably in a related field.

Physical Requirements
This role requires regular use of a computer and may involve occasional lifting (up to 20 lbs), bending, or reaching. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Equal Opportunity Employer
Merrill Gardens is an Equal Opportunity Employer.

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