Senior Living Sales Director (Community Relations Director)
Truewood by Merrill, Keller is currently accepting applications for a Sales Director (Community Relations Director) to help support residents within our beautiful community residents call home.
Benefits – Full‑Time Employees
- Highly competitive pay and comprehensive benefits (medical, dental, vision, flexible spending accounts, life insurance).
- Company‑paid Employee Assistance Program (EAP).
- Paid time off – 7 holidays and 11 vacation days.
- Free daily meal every shift.
- 401(k) with company match and immediate vesting.
- Tuition reimbursement for career growth.
- Company‑paid short‑ and long‑term disability insurance.
- Pet insurance and team member discounts.
- Advance Pay benefit – access wages before payday.
- A stable, growing company with opportunities for advancement.
Benefits – Part‑Time Employees
- Free daily meal every shift.
- 401(k) with company match and immediate vesting.
- Company‑paid Employee Assistance Program (EAP).
- Tuition reimbursement for career growth.
- Pet insurance and team member discounts.
- Advance Pay benefit – access wages before payday.
- A stable, growing company with opportunities for advancement.
Responsibilities
- Achieve and maintain a high occupancy percentage.
- Maintain the sales tracking system for the community and keep the General Manager (GM) and Director of Sales informed of trends.
- Work closely with the GM and Business Office Director (BOD) to ensure accurate reporting of community census via the integrated CRM/accounting system (Yardi).
- Manage the entire sales process: building prospect base, immediately responding to prospect inquiries, generating tours, performing purposeful follow‑up, and securing deposits for move‑ins.
- Assist in transitioning the move‑in process to the GM, Assisted Living Supervisor, Assisted Living Director, and other department heads upon receipt of deposit and agreed‑upon move‑in date.
- Develop and implement innovative sales/marketing plans.
- Develop community outreach plans, including relationship development with professional referral sources, to generate viable leads and create a positive reputation in the community at large.
- Work with the Director of Marketing to provide feedback regarding media advertising, community sponsorships, and other marketing opportunities.
- Coordinate with the Activities Director and Executive Chef to plan special events that benefit existing residents and attract potential residents to the community.
- Conduct competitive shops regularly (minimum of 2 written reports submitted to the Seattle office per year).
- Be readily aware of all direct competitors, their offerings, occupancy status, how they sell against us, current incentives being offered, and changes in offerings or management at all times; communicate this information to the GM, Vice President of Operations, Director of Sales, Director of Marketing, and other partners consistently.
- Make promotional recommendations for the community based on competitive shops.
- Position Merrill Gardens in accordance with corporate vision and mission.
- Track and maintain marketing budget for community‑responsible line items (Events, Outreach, Creative Lead Follow‑Up charge codes).
- Act as General Manager if assigned.
Qualifications
- Four‑year degree in Business, Business Administration, Marketing, Public Relations or Communications preferred.
- Three‑plus years of sales and marketing experience, preferably in a related field.
Physical Requirements
This role requires regular use of a computer and may involve occasional lifting (up to 20 lbs), bending, or reaching. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Equal Opportunity Statement
Merrill Gardens is an Equal Opportunity Employer
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