Mgr Digital Sales Solutions (US)

Work Location:

Boston, Massachusetts, United States of America

Hours:

40

Pay Details:

$91,000 - $145,600 USD

TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs.

As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Line of Business:

Sales & Customer Distribution Support

Digital Sales Manager - Deposits and Integrated Performance
Department Overview:

The Digital Sales Manager - Deposits and Integrated Performance manages forecasting, modeling, and planning for the deposits business as well as creates a rolled-up, executive-facing performance readouts across all products. This role manages 3 critical functions: projecting performance on key KPI's, understanding performance actualization and performance drivers, and articulating insights and opportunities uncovered by performance analysis. This role is critical to both the deposits business and helping digital channel understand and achieve growth objectives.

Depth & Scope:

Increases traffic and improves sales conversion of TDB products, informs strategy development and roadmaps, execution of strategy, for public site and sales processes online

Builds a pipeline of optimizations to increase traffic and improve sales conversion, track and manage the program, leading delivery teams and key partners toward the successful implementation

Acts as the lead for online sales initiatives on project working teams, ensuring business requirements and other project deliverables are documented completely and accurately to achieve business objectives of key strategic initiatives

Identifies specific opportunities to improve sales conversion leveraging key online tactics; on-site and off-site advertising, SEO, SEM, Internal Referrals, on-site search, page/path/content optimizations, re-designs, utilization of sales support capabilities (i.e. Natural Language Help, Video, etc), behavioral targeting and personalization, etc

Conceives initiatives, forecasts the value and leads the change through execution, sets the measurement strategy and manages toward success

Leads business case development for new opportunities and participates in planning and scoping of online projects and work directed or requested by the lines of business

Participates in projects and/or working teams as required to provide subject matter expertise and/or objectives toward driving sales.

Tracks, analyzes and reports on results across all activities driving traffic, engagement and sales conversion for the product portfolio, including marketing campaigns, line-of-business and other online channel driven initiatives. In doing so, understands the overall impact of these activities against weekly and monthly sales results

Develops, maintains and improves ongoing analytics dashboard measuring key public site and sales funnel performance indicators

Works with Customer Insights and partners to analyze performance, establish and refine benchmarks and targets, and uncover actionable insights

Conducts competitive and market research and analysis and track emerging consumer and online trends to inform product strategies and roadmaps

Actively engages with stakeholders, partners, program and project managers to ensure proactive product representation on developing and in-flight initiatives

Works with Planning and channel partners (Phone, ATM, Branches) to support an optimal cross-channel experience

Education & Experience

Bachelor's degree or work experience equivalent to Bachelor's degree required

Bachelor's degree in Business, Marketing, Computer Science, Social Sciences

5+ years' experience required

Proven experience driving leads, sales and other key web metrics through the digital channel, while deploying strategies to improve overall site traffic is desired.

Business acumen: strategic thinking, business process development, analytical and problem solving skills

Proven understanding of financial institutions product offering(s) and current processes for digital sales

Proven interpersonal and relationship management skills, with ability to obtain consensus among multiple stakeholders

Strong teamwork orientation and proven leadership capabilities with an ability to work effectively in a constantly changing environment, requiring ongoing re-evaluation of priorities

Detailed business knowledge of public site and sales site technology and tools

Superior impact and influencing skills with a demonstrated ability to lead large scale enterprise wide initiatives

Proven interpersonal and relationship management skills with a strong ability to manage, influence and leverage a multitude of stakeholders

Skillful communication, negotiation, and partnering skills with an ability to remain resilient under pressure

Strong time-management and organizational skills to manage multiple deadlines and priorities in a fast paced and constantly changing environment

Experience managing and developing business cases/requirements

Digital marketing experience to drive customer acquisition from sales and performance

Finance background preferred

Business casing experience preferred

10 years experience in a finance or other similar function preferred

Physical Requirements

Domestic Travel - Occasional

International Travel - Never

Performing sedentary work - Continuous

Performing multiple tasks - Continuous

Operating standard office equipment - Continuous

Responding quickly to sounds - Occasional

Sitting - Continuous

Standing - Occasional

Walking - Occasional

Moving safely in confined spaces - Occasional

Lifting/Carrying (under 25 lbs.) - Occasional

Lifting/Carrying (over 25 lbs.) - Never

Squatting - Occasional

Bending - Occasional

Kneeling - Never

Crawling - Never

Climbing - Never

Reaching overhead - Never

Reaching forward - Occasional

Pushing - Never

Pulling - Never

Twisting - Never

Concentrating for long periods of time - Continuous

Applying common sense to deal with problems involving standardized situations - Continuous

Reading, writing and comprehending instructions - Continuous

Adding, subtracting, multiplying and dividing - Continuous

Equal Opportunity Employer
TD Bank is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, status as a protected veteran or any other characteristic protected under applicable federal, state, or local law.

If you are an applicant with a disability and need accommodations to complete the application process, please email TD Bank US Workplace Accommodations Program at

accommodations@tdbank.com

Include your full name, best way to reach you and the accommodation needed to assist you with the applicant process.

Federal law prohibits job discrimination based on race, color, sex, sexual orientation, gender identity, national origin, religion, age, equal pay, disability and genetic information.

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