Marketing Consultant

Company Description
Brooks Craft Publishing is a leading publishing agency dedicated to empowering aspiring and established writers to achieve their goals and build lasting literary careers. The company guides authors through every phase of the publishing journey, from initial concept and manuscript development to final publication. Services include professional editing, cover design, marketing strategy, and distribution support to help each book reach its full potential and connect with readers. Brooks Craft Publishing fosters a collaborative environment focused on author success and industry insight, sharing publishing tips and trends through channels such as LinkedIn.

Role Description
The Marketing Consultant is a full‑time, on‑site role based in Buffalo, NY. This role is responsible for developing and executing marketing strategies to promote authors, titles, and the Brooks Craft Publishing brand across digital and traditional channels. Day‑to‑day tasks include researching target audiences, planning and running campaigns, coordinating promotional activities, and collaborating with authors and internal teams to create effective marketing plans. The Marketing Consultant will analyze campaign performance, prepare reports, manage timelines, and support sales initiatives to increase visibility, readership, and revenue. The role also involves maintaining strong relationships with authors, partners, and vendors to ensure consistent, high‑quality marketing outcomes.

Qualifications

Strong communication skills, including clear written and verbal communication, presentation abilities, and cross‑functional collaboration.

Customer service skills to build trust with authors and stakeholders, respond to inquiries, and provide supportive, solution‑focused guidance.

Sales skills to support title promotion, identify opportunities, and contribute to revenue growth through strategic outreach and follow‑up.

Marketing skills across digital and traditional channels, including campaign planning, content development, and basic analytics.

Project management skills to organize multiple campaigns, manage timelines, coordinate resources, and deliver projects on schedule.

Experience in publishing, media, or a related creative industry is beneficial.

Proficiency with common marketing tools and platforms (e.g., email marketing, social media management, basic CRM or analytics tools).

Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.

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