Role Summary
The Director of Audience Development is responsible for driving scalable, efficient customer growth for McAfee through data‑driven acquisition strategies across owned channels. The role leads the development and optimization of full‑funnel acquisition programs, leveraging audience insights, performance analytics, and experimentation to increase reach, conversion, and customer lifetime value. Reporting to the VP, Customer Acquisition, the Director works closely with paid media, brand, product, and analytics teams to ensure acquisition efforts align with McAfee’s business objectives while upholding the trust and integrity of the McAfee brand. This is a hybrid position located in New York, New York. Candidates must be within a commutable distance to the office; relocation assistance is not offered.
Strategy & Planning
- Develop and own the integrated organic marketing strategy
- Translate business objectives into channel‑specific roadmaps and measurable KPIs
- Ensure messaging consistency and brand alignment across all owned media
- Identify growth opportunities through audience insights and performance trends
Landing Page Optimization & Site Experience
- Drive a robust learning agenda to ensure landing pages convert new customers at effective rates
- Work with cross‑channel collaborators to map landing pages to customer segments and channels
- Use strong customer segment and intent instincts combined with dynamic, personalized, and scalable approaches to maximize CRO
- Consider and evolve overall site experience and the balance between learning, exploration, and direct conversion
Social Media and Community
- Define social media growth and engagement strategy across key platforms
- Establish stronger monitoring, engagement, and perception on community platforms
- Improve trust scores on third‑party platforms including Trust Pilot
- Guide platform‑specific content adaptations and performance optimization
- Monitor trends and emerging formats to keep the brand competitive
- Partner with Paid Social
Content Marketing
- Ensure content is optimized for discoverability and engagement
- Drive editorial calendar planning aligned with product launches, campaigns, and seasonal priorities
- Maintain quality, tone, and brand voice standards
Performance & Optimization
- Establish clear metrics and reporting frameworks across channels
- Analyze performance data to inform experimentation and continuous improvement
- Drive a test‑and‑learn culture within the teamDemonstrate contribution to brand growth and pipeline impact
Team & Cross-Functional Leadership
- Lead and develop team members
- Partner with brand, demand generation, product marketing, and sales
- Align organic marketing efforts with broader campaign initiatives
- Manage agency or freelance partners as needed
Qualifications
- 10+ years of experience in audience acquisition, growth, or performance marketing within a high‑engagement category in a direct‑to‑consumer business with a strong track record of driving net subscriber growth; subscription experience is a plus
- Deep expertise in full‑funnel acquisition strategy, including prospecting, conversion optimization, onboarding, and lifecycle value optimization
- Proven ability to use data and experimentation to improve key subscription metrics such as CAC, LTV, payback period, churn, and retention
- Strong proficiency with analytics, attribution, and martech platforms, including first‑party data activation and audience segmentation
- Demonstrated success leading, mentoring, and scaling high‑performing acquisition teams
- Strong cross‑functional collaboration skills, with experience partnering closely with product, lifecycle, analytics, finance, and brand teams
- Strategic mindset with the ability to balance short‑term performance goals and long‑term subscriber value and brand health
- An agile marketer who can work under pressure to make pivots
Company Overview
McAfee is a leader in personal security for consumers. Focused on protecting people, not just devices, McAfee consumer solutions adapt to users’ needs in an always‑online world, empowering them to live securely through integrated, intuitive solutions that protect their families and communities with the right security at the right moment.
Benefits and Perks
- Bonus Program
- 401(k) Retirement Plan
- Medical, Dental, Vision, Basic Life, Short‑Term Disability, and Long‑Term Disability Coverage
- Paid Parental Leave
- Support and Community Involvement Programs
- 14 Paid Company Holidays
- Unlimited Paid Time Off for exempt employees
- 96 hours of sick time and 120 hours of vacation for non‑exempt employees accrued each year
EEO Statement
We are serious about our commitment to diversity, and McAfee prohibits discrimination based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation, or any other legally protected status.
Pay Range
USD $152,850.00 to USD $251,115.00 per year, depending on experience and qualifications.
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