Growth Marketing Strategist

At Entangled, we don't believe every book should be marketed the same way. We believe every story deserves a custom growth strategy built around its audience, its emotional hook, and its potential to create conversation.
The Growth Strategist serves as the architect behind a book's go-to-market strategy. You'll read manuscripts, identify the audience most likely to obsess over them, develop the positioning and launch thesis, and design the growth plan that functional teams execute.
You won't spend your days building social graphics, booking influencers, writing ad copy, or coordinating campaigns.
Your job is to determine what should happen, why it should happen, where we should place our bets, and ensure that that vision comes to life.
What You\'ll Do Read manuscripts and identify their strongest commercial opportunities
Define target audiences and audience subcultures
Determine positioning, messaging, and market differentiation
Develop a unique launch thesis for each title
Identify the emotional and cultural triggers most likely to drive word-of-mouth
Design channel strategies across social, influencer, PR, retail, paid media, community, and partnerships
Manage a Campaign Lead to partner with marketing, publicity, social, retail sales, influencer, and author teams to align execution against the growth strategy
Recommend creator and influencer targets
Identify publicity angles and cultural moments that can amplify awareness
Develop community-building and fandom strategies
Recommend merchandise, experiential, and partnership opportunities
Build launch briefs and strategic plans for execution teams
Work collaboratively with Publishers to iterate on strategies to achieve title sales goals
Analyze campaign performance and continuously refine future launch models
What Success Looks Like Books reach readers faster and more efficiently
Marketing resources are concentrated on the highest-leverage opportunities
Launch strategies feel distinct instead of formulaic
More books break out beyond traditional publishing audiences
Readers discover books through conversations, creators, communities, and cultural moments rather than paid promotion alone
Who You Are You have exceptional pattern recognition and commercial instincts
You can identify audience behavior before the data fully emerges
You understand internet culture, fandoms, creators, influencers, and digital communities
You can connect a story to an audience in unexpected ways
You're equal parts strategist, trend analyst, and growth operator
You are comfortable making recommendations with imperfect information
You care deeply about why people buy, share, recommend, and obsess over things
Ideal Backgrounds We are less interested in traditional publishing experience than in your ability to create demand.You have 5+ years of experience building and executing marketing strategies with demonstrable impact.
You may have worked in:
Entertainment marketing
Consumer brand growth
Streaming platforms
Digital media
Product marketing
Community-led growth
Influencer marketing
Startup growth teams
Bonus Points Experience launching consumer products or entertainment properties
Experience working with creators and influencers
Deep understanding of BookTok, BookTube, Reddit, Discord, fandom culture, and emerging platforms
Strong analytical skills with the ability to connect data and creative strategy

#J-18808-Ljbffr