Head of Brand & at SHAY Universal City, California

Head Of Brand & Growth

SHAY is a modern fine jewelry house founded by mother-daughter duo Ladan and Tanaz Salehi. For over 20 years, we've created bold, timeless jewelry crafted in 18k gold with natural diamonds and gemstones. Today, SHAY is carried by many of the world's leading luxury retailers, while our direct-to-consumer business continues to grow.
We're looking for an entrepreneurial Head of Brand & Growth to partner directly with our Founder & Creative Director and help shape the next chapter of SHAY. This is not a traditional marketing role. You'll help lead the intersection of brand, digital commerce, customer acquisition, and growth - working across everything from campaigns and product launches to website experience, CRM, paid media, AI, and customer retention.
You'll be responsible for:
Brand strategy and campaign planning
DTC growth and Shopify
Email, SMS & CRM
Paid media and agency management
Website merchandising and customer experience
AI and marketing innovation
Leading our content, e-commerce, and external partners
We're looking for someone who:
Has 6-10+ years of experience in luxury consumer brands
Has strong Shopify and DTC experience
Has managed teams and agency partners
Thinks strategically but enjoys being hands-on
Loves building brands as much as growing businesses
Compensation: $110,000-$200,000 base + bonus + benefits (depending on experience).
If you're excited by the opportunity to help shape the future of an established luxury brand while working directly with its founder, we'd love to hear from you.