Platform Activation Lead - Hybrid Campaign & Data

General Motors is seeking a Platform Activation Lead in Warren, MI, a hybrid role within the Customer Engagement team. You will design and execute campaigns using Adobe Campaign, while integrating SQL-based audience data from GM data warehouses to ensure high-quality emails for OnStar campaigns.
You will collaborate with CMLs and stakeholders, refine HTML assets, and ensure compliance, data quality, and efficient campaign execution.

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