Associate Director, Integrated Media

About Us
We are a modern marketing collective built for scale, efficiency, and impact. As the parent company, Agital supports three specialized go‑to‑market agencies—Go Fish Digital, REQ, and WDG—with shared infrastructure, advanced technology, and deeply experienced people, allowing each brand to do its best work. Go Fish Digital makes the complex simple and the simple powerful by uniting strategy, creative, media, and SEO into one seamless engine for growth. REQ connects storytelling, technology, creativity, and digital strategy so ambitious organizations can own what’s next. WDG designs and builds enterprise web experiences that connect with diverse audiences and help organizations adapt to rapid technological change. Together, we operate as one strong, collaborative ecosystem, backed by smart systems, AI‑powered capabilities, and a culture of curiosity, where people can grow their careers while shaping how ambitious brands grow in the world.

Overview
Go Fish is seeking an Associate Director, Integrated Media to lead integrated media strategy, client partnership, performance, and team development across a portfolio of complex accounts.

In this role, you’ll provide senior strategic oversight across media planning, investment, activation, optimization, and measurement. You’ll work closely with client and agency leadership to connect media strategy to broader business goals, guide high‑impact decisions, and ensure teams are delivering thoughtful, integrated, and measurable solutions.

You’ll also play a critical role in developing Managers and Sr. Managers, strengthening department processes, and raising the quality and consistency of work across the Integrated Media team. This role is ideal for a proven media leader who can balance strategic vision, client influence, portfolio health, team leadership, operational excellence, and agency growth.

What You’ll Do
Strategic Media Leadership

Set the strategic direction for integrated media across a portfolio of complex clients and business challenges

Translate client business priorities, audience needs, market conditions, competitive dynamics, and performance data into clear media investment strategies

Guide teams in developing integrated plans across paid search, paid social, programmatic, display, video, streaming, direct media, traditional media, and emerging channels

Ensure media strategies reflect the full customer journey and clearly define the role of each channel, audience, message, and investment

Challenge teams to connect platform and channel recommendations to broader marketing and business outcomes

Oversee annual planning, major campaign planning, portfolio investment strategy, and long‑term media roadmaps

Guide the development of KPI frameworks, testing strategies, measurement plans, and investment priorities

Evaluate strategic tradeoffs across growth, efficiency, scale, reach, frequency, brand impact, and measurable business performance

Provide senior‑level review and direction on complex media plans, presentations, and strategic recommendations

Ensure media strategies remain adaptable to changes in client priorities, market conditions, consumer behavior, technology, and performance

Establish a consistent standard for strategic quality across assigned accounts and teams

Portfolio Performance & Business Impact

Oversee the performance, strategic health, and delivery quality of a portfolio of accounts

Ensure teams are proactively managing toward client business goals, not only platform or campaign metrics

Identify portfolio‑wide trends, risks, opportunities, and areas requiring senior intervention

Guide teams through complex performance challenges and high‑stakes investment decisions

Evaluate whether media programs are delivering meaningful business impact and recommend strategic shifts when needed

Oversee budget allocation, reallocation, scaling decisions, and performance recovery strategies

Ensure optimization and testing approaches are supported by clear hypotheses, measurable objectives, and actionable learning agendas

Establish expectations for proactive account management, performance communication, and strategic evolution

Monitor client confidence, account health, delivery quality, and team effectiveness across the portfolio

Identify opportunities to expand agency capabilities, increase media investment, or deepen client relationships

Partner with agency leadership on client retention, recovery, and growth strategies

Escalate significant performance, financial, operational, or relationship risks with clear context and recommended solutions

Measurement, Insights & Decision‑Making

Define expectations for how teams measure, analyze, and communicate media performance

Ensure reporting and analysis connect media activity to client business outcomes and strategic priorities

Guide teams in moving beyond descriptive reporting toward meaningful interpretation and decision‑making

Evaluate the appropriate use of attribution, incrementality, lift studies, marketing mix modeling, business data, and platform reporting

Partner with analytics and measurement leaders to improve tracking, reporting systems, data quality, and performance visibility

Help clients understand the strengths, limitations, and appropriate applications of available measurement approaches

Guide the development of KPI frameworks, benchmarks, forecasting models, and performance targets

Ensure test results and account learnings are documented, shared, and applied across the portfolio

Identify measurement gaps and champion solutions that improve confidence in media decision‑making

Connect media investment to lead quality, customer acquisition, revenue, sales, brand impact, or other relevant business outcomes

Use portfolio insights to influence broader agency approaches, best practices, and strategic recommendations

Executive Client Partnership

Serve as a senior strategic media partner to client executives and key decision‑makers

Lead high‑level conversations related to business goals, media investment, performance, market opportunity, and long‑term planning

Build a deep understanding of client industries, business models, customer journeys, competitive environments, and growth priorities

Influence client decisions through clear strategic recommendations, data, market context, and sound business judgment

Guide clients through performance challenges, organizational changes, market shifts, and changes in consumer or platform behavior

Communicate complex media concepts, risks, and tradeoffs in clear and accessible business language

Establish realistic expectations and provide transparent guidance on what media can and cannot accomplish

Build client confidence through proactive leadership, strategic foresight, accountability, and consistent follow‑through

Partner with Client Strategy and agency leadership to align media recommendations with broader business and marketing priorities

Lead or support sensitive client conversations, performance recovery plans, and relationship‑management efforts

Identify and advance opportunities to expand the agency relationship, introduce new capabilities, or increase strategic value

Represent the Integrated Media team in executive‑level client meetings, annual planning sessions, and business reviews

Integrated Agency Leadership

Lead cross‑functional collaboration across Integrated Media, Client Strategy, analytics, creative, organic, web, and other agency disciplines

Ensure integrated teams operate against a shared business and audience strategy

Bring together the appropriate expertise to solve complex client, performance, and operational challenges

Influence broader agency strategy by contributing media insights, market intelligence, and client needs

Ensure media recommendations are informed by creative, messaging, customer experience, landing‑page, measurement, and organic considerations

Resolve cross‑functional ownership, communication, quality, and workflow gaps

Establish clarity around roles, responsibilities, decision‑making, and accountability across major initiatives

Represent Integrated Media in leadership, planning, staffing, and operational discussions

Strengthen collaboration and knowledge‑sharing across disciplines

Advocate for integrated solutions that improve both client outcomes and agency delivery

Help evolve how Integrated Media works with other departments as agency capabilities and client needs change

Team Leadership & Development

Lead, coach, and develop Sr. Managers, Managers, and other assigned team members

Establish clear expectations for strategic leadership, client ownership, performance management, and people development

Help Sr. Managers and Managers strengthen their judgment, delegation, coaching, communication, and decision‑making

Hold team leaders accountable for the quality, performance, and health of their accounts and teams

Provide ongoing feedback, coaching, and development planning

Support performance reviews, succession planning, promotion readiness, and career‑path decisions

Identify high‑potential talent and create opportunities for expanded responsibility and visibility

Address performance or leadership gaps directly and constructively

Ensure work is delegated effectively across teams based on account needs, capacity, strengths, and development goals

Monitor team workload, utilization, morale, and resourcing across the portfolio

Partner with department leadership on staffing plans, hiring needs, team structure, and organizational development

Support onboarding, training, and continued education across Integrated Media

Build a culture of accountability, strategic curiosity, collaboration, inclusivity, and continuous improvement

Develop future leaders who can independently manage complex clients, teams, and business challenges

Operational Excellence & Scalability

Establish and reinforce consistent standards for planning, activation, quality assurance, optimization, reporting, and client communication

Ensure teams follow the appropriate governance, documentation, approval, and risk‑management processes

Identify recurring operational, quality, staffing, or communication issues and implement scalable solutions

Guide the development and adoption of department playbooks, templates, workflows, and best practices

Improve how teams manage budgets, timelines, staffing, deliverables, reporting, and account documentation

Partner with department and agency leadership to improve resource planning, utilization, and delivery models

Ensure appropriate senior oversight is in place across high‑risk, high‑investment, or strategically important accounts

Identify opportunities to use automation, AI, and technology to improve efficiency, accuracy, and strategic capacity

Evaluate where processes should be standardized and where teams require flexibility

Lead department initiatives that strengthen quality, scalability, and team effectiveness

Ensure operational concerns and portfolio risks are communicated clearly to senior leadership

Help the department evolve its structure and processes as client needs and agency capabilities change

Innovation, Platforms & Industry Leadership

Help define how the Integrated Media team responds to changes in technology, platforms, consumer behavior, privacy, and measurement

Maintain a strong understanding of the evolving media landscape and its implications for clients and the agency

Evaluate new platforms, vendors, tools, partnerships, and capabilities based on strategic value, operational feasibility, and business impact

Guide the adoption of automation, AI, data solutions, and emerging media opportunities

Ensure innovation efforts have a clear strategic purpose, implementation plan, and measurement framework

Build senior relationships with platform representatives, media partners, vendors, and technology providers

Identify opportunities for agency partnerships, preferred relationships, pilot programs, and early access

Lead or contribute to agency points of view, thought leadership, training, playbooks, and industry education

Encourage teams to test new ideas while maintaining appropriate quality, governance, and client alignment

Scale successful approaches, tools, and learnings across accounts and teams

Represent the agency in relevant industry conversations, client education, pitches, and external opportunities

Help build the reputation and market differentiation of the Integrated Media practice

Agency Growth & New Business

Partner with Growth, Client Strategy, and agency leadership on new‑business opportunities

Lead or oversee the development of media strategy for pitches, proposals, and competitive reviews

Translate prospect goals and business challenges into differentiated integrated media approaches

Ensure new‑business recommendations are strategically sound, operationally feasible, and financially responsible

Present media strategy and agency capabilities to prospective clients and senior stakeholders

Identify opportunities to expand existing client relationships through additional channels, services, or strategic initiatives

Support scope development, staffing assumptions, investment recommendations, and implementation planning

Bring relevant industry trends, client insights, platform capabilities, and case studies into growth efforts

Help refine the agency’s Integrated Media methodology, positioning, and go‑to‑market story

Contribute to sustainable agency growth while protecting delivery quality and team capacity

What You Bring

7–9 years of experience in media, marketing, advertising, analytics, or a related field

Significant agency experience leading complex clients, integrated media programs, and cross‑functional teams

Proven success developing and overseeing cross‑channel media strategies tied to business outcomes

Strong knowledge across multiple media channels, with deep expertise in one or more areas

Demonstrated ability to oversee large or complex media portfolios, budgets, and investment strategies

Experience serving as a senior strategic partner to client leaders and executive stakeholders

Strong business acumen and the ability to understand client financial, operational, and growth priorities

Experience leading Managers, Sr. Managers, or other people leaders

Proven ability to coach leaders, address performance concerns, and build high‑performing teams

Experience overseeing account health, client retention, staffing, capacity, and operational quality

Strong analytical skills and the ability to guide decisions through data, insights, and business context

Experience navigating complex performance, client, staffing, and organizational challenges

Excellent written, verbal, presentation, and executive communication skills

Ability to influence decisions across clients, teams, disciplines, and senior leadership

Strong professional judgment, accountability, integrity, and composure

Ability to balance strategic vision with operational and executional realities

Collaborative, proactive, and solutions‑oriented leadership style

What Success Looks Like

Assigned clients have clear, differentiated, and integrated media strategies aligned with their business priorities

Portfolio performance, client confidence, and delivery quality are managed proactively

Significant account risks are identified early and addressed with clear leadership and action plans

Clients view you as a trusted senior advisor who influences business and investment decisions

Sr. Managers and Managers demonstrate stronger leadership, judgment, accountability, and strategic ownership

Integrated Media teams operate with clear standards, consistent quality, and strong cross‑functional collaboration

Reporting and measurement approaches improve client understanding and support better decision‑making

Portfolio staffing, capacity, and team‑development needs are anticipated and addressed

Successful approaches, learnings, processes, and innovations are scaled across the department

New‑business and account‑growth opportunities are supported by differentiated and credible media strategies

Leadership contributes to stronger client retention, team performance, agency growth, and market reputation

The Integrated Media practice continues to evolve in response to changing client needs, technology, and consumer behavior

Bonus Qualifications

Experience overseeing multiple people leaders or a large, multidisciplinary media team

Experience managing significant media portfolios across brand and performance objectives

Experience across paid search, paid social, programmatic, display, video, CTV, streaming audio, direct media, and traditional media

Experience with advanced measurement approaches, including attribution, incrementality, lift studies, or marketing mix modeling

Experience evaluating or implementing media technology, automation, AI, reporting, or workflow solutions

Experience developing department structures, staffing models, training programs, or operational frameworks

Experience leading new‑business pitches, proposals, and executive presentations

Experience supporting account recovery, client retention, or complex relationship‑management efforts

Experience developing agency thought leadership, methodologies, or market‑facing points of view

Familiarity with internal financial management, scope development, utilization, and profitability considerations

Relevant media and platform certifications

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