Associate Director, Integrated Media

About Us
We are a modern marketing collective built for scale, efficiency, and impact. As the parent company, Agital supports three specialized agencies: Go Fish Digital , REQ and WDG , with shared infrastructure, advanced technology, and deeply experienced people, allowing each brand to do its best work.

Go Fish Digital is an engineering-forward performance marketing agency specializing in SEO, Generative Engine Optimization (GEO), its Barracuda AI platform, social commerce, and conversion-focused creative.

WDG designs and builds complex enterprise web experiences for associations, nonprofits, foundations, universities, and other mission-driven organizations.

REQ is a digital marketing and communications agency specializing in brand, reputation, and advocacy for global organizations across technology, healthcare, finance, hospitality, and real estate.

Together, we operate as one collaborative ecosystem, combining deep expertise, AI-powered capabilities, and a culture of curiosity to help ambitious brands grow while creating meaningful opportunities for our people.

About the role
Go Fish is seeking an Associate Director, Integrated Media to lead integrated media strategy, client partnership, performance, and team development across a portfolio of complex accounts.

In this role, you’ll provide senior strategic oversight across media planning, investment, activation, optimization, and measurement. You’ll work closely with client and agency leadership to connect media strategy to broader business goals, guide high-impact decisions, and ensure teams are delivering thoughtful, integrated, and measurable solutions.

You’ll also play a critical role in developing Managers and Sr. Managers, strengthening department processes, and raising the quality and consistency of work across the Integrated Media team. This role is ideal for a proven media leader who can balance strategic vision, client influence, portfolio health, team leadership, operational excellence, and agency growth.

What you’ll do
Strategic Media Leadership

Set the strategic direction for integrated media across a portfolio of complex clients and business challenges

Translate client business priorities, audience needs, market conditions, competitive dynamics, and performance data into clear media investment strategies

Guide teams in developing integrated plans across paid search, paid social, programmatic, display, video, streaming, direct media, traditional media, and emerging channels

Ensure media strategies reflect the full customer journey and clearly define the role of each channel, audience, message, and investment

Challenge teams to connect platform and channel recommendations to broader marketing and business outcomes

Oversee annual planning, major campaign planning, portfolio investment strategy, and long-term media roadmaps

Guide the development of KPI frameworks, testing strategies, measurement plans, and investment priorities

Evaluate strategic tradeoffs across growth, efficiency, scale, reach, frequency, brand impact, and measurable business performance

Provide senior-level review and direction on complex media plans, presentations, and strategic recommendations

Ensure media strategies remain adaptable to changes in client priorities, market conditions, consumer behavior, technology, and performance

Establish a consistent standard for strategic quality across assigned accounts and teams

Portfolio Performance & Business Impact

Oversee the performance, strategic health, and delivery quality of a portfolio of accounts

Ensure teams are proactively managing toward client business goals, not only platform or campaign metrics

Identify portfolio-wide trends, risks, opportunities, and areas requiring senior intervention

Guide teams through complex performance challenges and high-stakes investment decisionsEvaluate whether media programs are delivering meaningful business impact and recommend strategic shifts when needed

Oversee budget allocation, reallocation, scaling decisions, and performance recovery strategies

Ensure optimization and testing approaches are supported by clear hypotheses, measurable objectives, and actionable learning agendas

Establish expectations for proactive account management, performance communication, and strategic evolution

Monitor client confidence, account health, delivery quality, and team effectiveness across the portfolio

Identify opportunities to expand agency capabilities, increase media investment, or deepen client relationships

Partner with agency leadership on client retention, recovery, and growth strategies

Escalate significant performance, financial, operational, or relationship risks with clear context and recommended solutions

Measurement, Insights & Decision-Making

Define expectations for how teams measure, analyze, and communicate media performance

Ensure reporting and analysis connect media activity to client business outcomes and strategic priorities

Guide teams in moving beyond descriptive reporting toward meaningful interpretation and decision-making

Evaluate the appropriate use of attribution, incrementality, lift studies, marketing mix modeling, business data, and platform reporting

Partner with analytics and measurement leaders to improve tracking, reporting systems, data quality, and performance visibility

Help clients understand the strengths, limitations, and appropriate applications of available measurement approaches

Guide the development of KPI frameworks, benchmarks, forecasting models, and performance targets

Ensure test results and account learnings are documented, shared, and applied across the portfolio

Identify measurement gaps and champion solutions that improve confidence in media decision-making

Connect media investment to lead quality, customer acquisition, revenue, sales, brand impact, or other relevant business outcomes

Use portfolio insights to influence broader agency approaches, best practices, and strategic recommendations

Executive Client Partnership

Serve as a senior strategic media partner to client executives and key decision-makers

Lead high-level conversations related to business goals, media investment, performance, market opportunity, and long-term planning

Build a deep understanding of client industries, business models, customer journeys, competitive environments, and growth priorities

Influence client decisions through clear strategic recommendations, data, market context, and sound business judgment

Guide clients through performance challenges, organizational changes, market shifts, and changes in consumer or platform behavior

Communicate complex media concepts, risks, and tradeoffs in clear and accessible business language

Establish realistic expectations and provide transparent guidance on what media can and cannot accomplish

Build client confidence through proactive leadership, strategic foresight, accountability, and consistent follow-through

Partner with Client Strategy and agency leadership to align media recommendations with broader business and marketing priorities

Lead or support sensitive client conversations, performance recovery plans, and relationship-management efforts

Identify and advance opportunities to expand the agency relationship, introduce new capabilities, or increase strategic value

Represent the Integrated Media team in executive-level client meetings, annual planning sessions, and business reviews

Integrated Agency Leadership

Lead cross-functional collaboration across Integrated Media, Client Strategy, analytics, creative, organic, web, and other agency disciplines

Ensure integrated teams operate against a shared business and audience strategy

Bring together the appropriate expertise to solve complex client, performance, and operational challenges

Influence broader agency strategy by contributing media insights, market intelligence, and client needs

Ensure media recommendations are informed by creative, messaging, customer experience, landing-page, measurement, and organic considerations

Resolve cross-functional ownership, communication, quality, and workflow gaps

Establish clarity around roles, responsibilities, decision-making, and accountability across major initiatives

Represent Integrated Media in leadership, planning, staffing, and operational discussions

Strengthen collaboration and knowledge-sharing across disciplines

Advocate for integrated solutions that improve both client outcomes and agency delivery

Help evolve how Integrated Media works with other departments as agency capabilities and client needs change

Team Leadership & Development

Lead, coach, and develop Sr. Managers, Managers, and other assigned team members

Establish clear expectations for strategic leadership, client ownership, performance management, and people development

Help Sr. Managers and Managers strengthen their judgment, delegation, coaching, communication, and decision-making

Hold team leaders accountable for the quality, performance, and health of their accounts and teams

Provide ongoing feedback, coaching, and development planning

Support performance reviews, succession planning, promotion readiness, and career-path decisions

Identify high-potential talent and create opportunities for expanded responsibility and visibility

Address performance or leadership gaps directly and constructively

Ensure work is delegated effectively across teams based on account needs, capacity, strengths, and development goals

Monitor team workload, utilization, morale, and resourcing across the portfolio

Partner with department leadership on staffing plans, hiring needs, team structure, and organizational development

Support onboarding, training, and continued education across Integrated Media

Build a culture of accountability, strategic curiosity, collaboration, inclusivity, and continuous improvement

Develop future leaders who can independently manage complex clients, teams, and business challenges

Operational Excellence & Scal
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