Digital Media Specialist-Website

Position Overview
The Digital Media Specialist (Website) manages website content, supports departmental website updates, ensures website accessibility compliance, and helps advance digital engagement through the City's website. This role includes maintaining the City’s website, coordinating with departments for accurate content, and providing analytics and reporting insights to guide improvements.

This position is open until filled. Applications will be reviewed on a continuous basis, with the first review of applications occurring on July 17th. Applicants are encouraged to apply early for first consideration.

Responsibilities

Provides excellent customer service to both internal and external customers

Responsible for maintaining a robust, interactive city website and a variety of microsites that engage and inform visitors

Serves as primary advisor, writer, and editor for all web content developed for, with, and by divisions

Coordinates the regular review of all web pages, designs and features of the website; ensures accuracy, consistency and ease of navigation

Responsible for ensuring and monitoring compliance with applicable digital accessibility standards (including Web Content Accessibility Guidelines) for the city website

Makes recommendations regarding design issues, upgrades, and security

Researches and implements website development and design strategy, including researching, analyzing and incorporating new web technology, features and functions into the website

Conducts Search Engine Optimization (SEO) research and consistently works toward stronger rankings

Monitors web use and provides relevant statistical data and reports regarding utilization of the city's websites, making recommendations for enhancements that will increase access and traffic

Participates in cross-functional meetings with teams to support and advise on how the city’s websites and digital content may be used; develop creative ideas in relation to digital content, web projects, and public information projects

Completes special projects, as assigned

Advises and assists the Public Affairs Director and staff in developing outreach strategies and communications materials to support the city’s overall outreach and engagement efforts

Supports city efforts to establish and maintain positive and productive community relations between the city and citizens, the business community, media, outside agencies and public officials

Participates in cross‑training efforts with the Digital Media Specialist and Community Engagement Specialist positions, including graphic design, photo and video documentation, social media management and content creation

Other duties as assigned

Minimum Requirements

Bachelor’s degree in communications, digital media, journalism, marketing, multimedia, or another related field.

Two years of experience in professional writing, website management, web content management and/or content management software.

Valid driver’s license.

Or any combination of education, experience, and training equivalent to the above Minimum Requirements.

Desired Experience and Training

Americans with Disabilities Act (ADA) website compliance.

Basic search engine optimization techniques to maximize the volume of organic traffic to the city’s website using a variety of tools such as content strategy, information architecture, mobile strategy, etc.

Experience using Adobe Creative Suite applications.

Principles, practices, methods and techniques of website design and development.

Programming language application, administration, maintenance and integration (i.e. HTML, JAVA, JavaScript, ASP.Net, ASP, XML, SQL, etc.).

Project management.

Excellent writing and grammar skills.

Strong knowledge of design principles and art composition, e.g. page layout, color theory, typography, imagery and integration of components into a harmonious whole.

Experience in public sector employment.

Ability to manage multiple projects from start to finish while meeting deadlines.

Excellent communication and interpersonal skills as applied to interaction with coworkers, supervisor, the public, etc.

Other Requirements

Must possess, or obtain upon employment, a valid Arizona driver’s license.

Regular attendance is an essential function of this job to ensure continuity.

Compensation and Benefits
We are dedicated to fostering an inclusive and positive work environment. We offer competitive pay, outstanding benefits, and the chance to work with a committed team making a difference in our community. Located in the beautiful mountain town of Flagstaff, AZ, you’ll enjoy a unique quality of life with outdoor recreation, stunning scenery, and a welcoming community.

Our Total Compensation Package Includes Best‑in‑class Benefits And An Annual Salary Of $25.65‑$38.47, Based On The Candidate's Qualifications And Experience.

Arizona State Retirement System with 100% Match

Employees are members of Arizona State Retirement System (ASRS) with a mandatory contribution rate of 12%

457 Deferred Compensation Options

Up to 4% Annual Pay for Performance Increase

Group Insurance including Health, Dental and Vision coverage

Flexible & Health Savings Accounts

13 Paid Holidays, Vacation, Sick Leave, Personal Leave, Paid Parental Leave, Bereavement, Jury Duty

Life Insurance, AD&D, Short‑and‑Long‑Term Disability and Voluntary Life Insurance

First‑Time Homebuyer Assistance

Qualified Public Student Loan Forgiveness Employer

Tuition Assistance

Employee Clinic, Telehealth, Wellness Program & Incentives

Tobacco Cessation Program

Employer Assistance Program

Recognition including Workiversary, Wonderful Outstanding Worker (WOW), On‑the‑Spot, 7k Award, and City Manager's Excellence Awards

Employee Discounts: Mountain Line Bus Eco Pass, Aquaplex, and Recreation Centers

Please note that Compensation and Benefits are subject to change based on future policy change, budgetary impact, and Council changes.

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