Strategically overseeing a portfolio of enterprise and mid-market clients, the remote Director of Lifecycle Marketing will lead a high-performing team to drive innovative acquisition and retention strategies across various channels, while managing client relationships and developing lifecycle marketing initiatives.
Key responsibilities
Lead lifecycle strategies and serve as a strategic advisor to senior stakeholders for enterprise/high-growth accounts
Design scalable customer journeys and lifecycle programs, ensuring alignment with clients' business goals
Establish measurement frameworks and drive experimentation strategies to optimize performance and revenue growth
Required qualifications
6+ years of experience in lifecycle marketing, CRM, or marketing automation
Proven success in developing enterprise lifecycle marketing strategies that enhance customer engagement and retention
Strong leadership skills with experience in mentoring and developing team members
Deep understanding of customer journey mapping, segmentation, and omnichannel lifecycle marketing
Experience with lifecycle marketing platforms such as Klaviyo, Braze, or HubSpot
Director of Lifecycle Marketing
Virtual Vocations Inc · New York, NY, USA · Remote ·
- Job type:
- Full Time