To support a growing travel community, the full-time salaried Director of Lifecycle Marketing will define and scale member communications strategies, optimizing engagement through omni-channel lifecycle marketing while working remotely.
Key responsibilities
Own the strategic roadmap and execution of customer communications across various channels, optimizing existing programs and launching new strategies
Establish cross-functional processes for campaign execution, measurement, and reporting, partnering with data teams to evolve lifecycle performance insights
Develop messaging playbooks for product launches and marketing campaigns, ensuring seamless customer experiences through collaboration with various teams
Required qualifications
12+ years of experience in lifecycle marketing and CRM strategy, preferably in consumer marketplace or membership products
Proven track record in building high-volume lifecycle programs that drive measurable business outcomes
Strong project management skills with experience collaborating across Product, Brand, Data, and Engineering teams
Hands-on experience with campaign building and workflow automation, particularly in mobile-first environments
Familiarity with tools such as Braze and AI personalization technologies
Director of Lifecycle Marketing
Virtual Vocations Inc · New York, NY, USA ·
- Job type:
- Full Time