Associate Brand Manager - Fans

Associate Brand Manager - Fans

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company's products are sold at key retailers, online and offline, and through distributors around the world.
Our goal is to make Shark a true "devotion brand"

built on deep category and consumer understanding, and brought to life through intentional, breakthrough marketing that drives both brand health and profitable growth. This is an opportunity to influence meaningful brand and business outcomes in a fast-paced, high-growth environment, while helping shape how millions of consumers experience Shark every day. The Associate Brand Manager will support the category team in executing marketing strategies by contributing to the development of brand strategy, category assortment, and marketing plans that drive program success and strong sales performance. This role plays a key part in the end-to-end marketing execution, while also contributing to broader Shark brand initiatives. Responsibilities span business analysis, commercialization, brand development, and integrated marketing planning.
With direction and oversight from the category lead, the Associate Brand Manager (Fans) will be responsible for the following:
Support the development of compelling product and brand stories tailored for ecommerce, DTC, and retail channels
Coordinate go-to-market planning and product launches in collaboration with Global Marketing, IMC, and cross-functional teams
Shape consumer profiles for brand and sub-brands, including behaviors, attitudes, and media preferences
Analyze category trends, competitor strategies, and consumer insights to identify growth opportunities and white space
Translate insights into clear messaging, creative briefs, and campaigns that resonate with target audiences
Create sales enablement materials, including presentations, storyboards, and collateral to support retailer and distributor sell-in
Work with Consumer Insights to validate messaging and product propositions
Participate in post-launch evaluations and help apply learnings to future campaigns and commercialization efforts
Manage multiple projects with strong attention to detail, clear communication, and a proactive, solutions-oriented mindset
Stay current on the competitive landscape, storytelling strategies, and emerging market trends
Key interfaces:
Company Leadership: To align brand strategies and marketing plans.
Product Development: To ensure products align with target audience needs and overall brand strategy.
Consumer Insights: To leverage research to understand unmet needs and optimize messaging.
Sales Strategy: To collaborate to build flexible programs that engage key retailers and shoppers.
Finance: To partner to set fiscal targets and evaluate program success.
Requirements:
3+ years of marketing experience, ideally in CPG
Broad spectrum of marketing skills: defining strategies, building plans, driving product launches, and in-market execution
Strong skills in brand strategy, messaging, and communication strategy and execution
Strategic thinker with a bias for action and creative problem-solving
Proven ability to leverage consumer insights for effective campaigns and product launches
Highly analytical; able to mine and interpret data to drive decisions
Excellent project management skills; comfortable leading multiple initiatives in parallel, navigating a complex cross-functional matrix
Exceptional communication and presentation abilities
Comfortable working at a fast, iterative pace with a "progress vs. perfection" mindset
Salary and Other Compensation: The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate. The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more.
At SharkNinja, we don't just raise the barwe push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you'll be right at home. What We Offer We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what's possible. When you join, you're not just part of a companyyou're part of an outrageously extraordinary community. Together, we won't just launch productswe'll disrupt entire markets. At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja's innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.