Associate Brand Manager - Fans

Associate Brand Manager
SharkNinja is a global product design and technology company with a diversified portfolio of 5‑star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and driving significant growth and market share gains. Headquartered in Needham, Massachusetts, SharkNinja has more than 4,100 associates and sells its products worldwide through retailers, online and offline.

Our goal is to make Shark a true “devotion brand” – built on deep category and consumer understanding, and brought to life through intentional, breakthrough marketing that drives both brand health and profitable growth. The Associate Brand Manager will support the category team in executing marketing strategies, contributing to the development of brand strategy, category assortment, and marketing plans that drive program success and strong sales performance.

Responsibilities

Support the development of compelling product and brand stories tailored for ecommerce, DTC, and retail channels

Coordinate go‑to‑market planning and product launches in collaboration with Global Marketing, IMC, and cross‑functional teams

Shape consumer profiles for brand and sub‑brands, including behaviors, attitudes, and media preferences

Analyze category trends, competitor strategies, and consumer insights to identify growth opportunities and white space

Translate insights into clear messaging, creative briefs, and campaigns that resonate with target audiences

Create sales enablement materials, including presentations, storyboards, and collateral to support retailer and distributor sell‑in

Work with Consumer Insights to validate messaging and product propositions

Participate in post‑launch evaluations and help apply learnings to future campaigns and commercialization efforts

Manage multiple projects with strong attention to detail, clear communication, and a proactive, solutions‑oriented mindset

Stay current on the competitive landscape, storytelling strategies, and emerging market trends

Key Interfaces

Company Leadership – to align brand strategies and marketing plans

Product Development – to ensure products align with target audience needs and overall brand strategy

Consumer Insights – to leverage research to understand unmet needs and optimize messaging

Sales Strategy – to collaborate to build flexible programs that engage key retailers and shoppers

Finance – to partner to set fiscal targets and evaluate program success

Requirements

3+ years of marketing experience, ideally in CPG

Broad spectrum of marketing skills: defining strategies, building plans, driving product launches, and in‑market execution

Strong skills in brand strategy, messaging, and communication strategy and execution

Strategic thinker with a bias for action and creative problem‑solving

Proven ability to leverage consumer insights for effective campaigns and product launches

Highly analytical; able to mine and interpret data to drive decisions

Excellent project management skills; comfortable leading multiple initiatives in parallel, navigating a complex cross‑functional matrix

Exceptional communication and presentation abilities

Comfortable working at a fast, iterative pace with a “progress vs. perfection” mindset

Salary and Other Compensation
Annual salary range: $61,200 – $129,300 USD. Factors which may affect starting pay include geography, skills, education, experience and other qualifications of the successful candidate. The Company offers the following benefits (subject to eligibility): medical, dental and vision insurance; flexible spending accounts; health savings accounts with company contribution; 401(k) retirement plan with matching; employee stock purchase program; life insurance; disability insurance; paid time off; company holidays; parental leave; identity theft protection; pet insurance; pre‑paid legal insurance; backup child and eldercare days; product discounts; referral bonus program; and more.

Employment Equity
SharkNinja does not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by law. SharkNinja will consider reasonable accommodations consistent with legislation and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com.

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