Senior Copywriter

About Creative Labs Creative Labs is SharkNinja’s in-house creative engine that turns breakthrough innovation into unforgettable stories, campaigns, and consumer moments. We move fast, build bold, and do not settle.
About the Role The Sr. Copywriter is a creative force who knows what words can do. You bring conceptual range, cultural fluency, and a disruptor’s instinct to everything you touch. You write across every format and channel with a voice that is distinctly SharkNinja: confident, direct, and impossible to ignore. You do not wait to be briefed; you find the idea and chase it.
Responsibilities Concept and write bold, original campaigns across video, social, digital, OOH, retail, and experiential.
Develop and write scripts for all touchpoints including social content, video, product launches, and creator‑driven formats with the same creative ambition.
Translate complex product stories into copy that feels effortless and human.
Partner with Art Directors, Creative Directors, and designers to develop fully formed campaign ideas.
Write for global audiences while staying locally relevant, adapting tone, humor, and cultural context across markets.
Bring a point of view into every brief; push back when the thinking is not sharp enough.
Stay ahead of platform trends, cultural conversations, and emerging content formats.
Qualifications 6+ years of copywriting experience at a creative agency, in‑house team, or equivalent, with a portfolio that shows both conceptual range and executional craft.
Proven ability to write across formats: long‑form, short‑form, social, video scripts, retail copy, digital campaigns, and experiential.
Strong conceptor: you come in with ideas, not just words.
Cultural fluency and the ability to write with voice, wit, and relevance.
Experience writing for global audiences with an understanding of tone and messaging adaptation.
Strong visual thinking and collaborative skill in creative conversations.
Comfort working at speed in a fast‑moving environment.
Collaborator’s mindset with a competitor’s standard for quality.
Experience using AI tools as a creative accelerant, not a replacement for original thinking.
Nice to Have Experience writing for CPG, consumer electronics, home goods, or lifestyle brands.
Familiarity with creator economy content formats and influencer collaboration briefs.
Salary Range $93,600 – $155,500 USD
Benefits Medical, dental, and vision insurance; flexible spending and health savings accounts; 401(k) with matching; employee stock purchase program; life and disability insurance; paid time off; parental leave; pet insurance; legal and identity theft protection; product discounts; referral bonus program; and more.
Equal Employment Opportunity We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation or local law. SharkNinja will consider reasonable accommodations consistent with legislation and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com.

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