Social Media Manager

Social Media Manager
Salary: $53,000.00 – $63,000.00 Annually

Location: Honolulu, Hawaii (Harbor Court, 55 Merchant Street, Honolulu, HI 96813). Some travel across the island may be required.

Job Type: Staff - Regular Full Time Exempt

Remote Employment: Yes (position primarily at Harbor Court with travel duties).

Job Summary
The Social Media Manager leads Hawaiʻi Pacific University's organic social media strategy, content development, and digital engagement across all major platforms. The role supervises student content creators, manages a student social media lab, and produces compelling short‑form video, photography, and multimedia storytelling that reflects HPU’s mission, values, and campus life. Responsibilities include developing an editorial content calendar, monitoring trends, publishing content, and tracking analytics to support strategic audience growth and community engagement. Occasional evening and weekend shifts may be required to cover special events.

Qualifications

Bachelor's degree in communications, marketing, journalism, media, English, public relations, or a related field, or an equivalent combination of relevant full‑time (or equivalent part‑time) work and educational experience.

5+ years of professional experience managing social media platforms and producing original digital content.

Demonstrated experience creating short‑form video content for TikTok, Instagram Reels, and YouTube Shorts.

Experience with social media scheduling, community management, and analytics tools.

Excellent written and verbal communication skills.

Proficiency in Microsoft Office Suite (e.g., Word, Teams, SharePoint).

Desired Qualifications

Master’s degree in a relevant field.

Experience managing social media in higher education, youth media, or brand storytelling contexts.

Fluency with Adobe Creative Suite or mobile video editing applications (e.g., Premiere, CapCut, Final Cut Pro).

Familiarity with social media publishing and monitoring platforms.

Ability to conceptualize, produce, and manage engaging social content aligned with the HPU brand.

Experience supervising, mentoring, or managing student workers, interns, or creative teams.

Ability to analyze performance metrics and prepare regular reporting.

Strong time management, organization, and attention to detail.

Other Qualifications

Candidates must be legally authorized to work in the United States. Visa sponsorship and relocation allowance are not available.

This position may be considered an essential position with report‑to‑work obligations depending on the type of emergency, campus closure, or evacuation.

Must meet training and background check qualifications and comply with the Protection of Minors policy.

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