Digital Strategy Lead Customer Experience, Digital & Media Strategy Team - HIV

Director Of Digital Strategy

Gilead's mission is to discover, develop, and deliver therapies that will improve the lives of patients with life-threatening illnesses worldwide. Are you a strategic leader who thrives at the intersection of media, data, and technology? Join Gilead as Director of Digital Strategy, where you'll shape personalized engagement for consumers, patients, and HCPs.
As the primary strategic advisor to US brand teams, you'll serve as the main liaison between brand objectives and digital capabilitiesensuring seamless collaboration and alignment. This role demands exceptional communication, influence, and storytelling skills to translate business goals into impactful digital solutions.
The preferred work location for this position is Foster City, CA, with Parsippany, NJ as an alternative. Candidates residing in these areas are strongly encouraged to apply. Please note that relocation assistance is not available for this role.
What You Bring
Passion for creating meaningful, customer-centric digital strategies
Journey design mindset that has experience stitching together omnichannel experiences
Deep expertise in media, data, and clean room environments
Ability to translate ad-tech and platform capabilities (e.g., Salesforce, Sitecore, LiveRamp) into actionable strategies
Strong collaboration skills with cross-functional teams, driving measurable impact and optimization
Solid understanding of pharma compliance and evolving privacy regulations
Key Responsibilities
Develop and execute digital strategies aligned with brand objectives and business goals
Serve as the primary point of contact for digital planning across media, web, email, and emerging platforms
Design personalized content strategies to enhance engagement for HCPs and patients
Embed digital best practices and innovation into brand planning, leveraging success across the organization
Drive insight development and measurement frameworks (KPIs, learning agendas, reporting tools)
Identify opportunities for digital health innovation and emerging technologies
Collaborate with media partners and internal teams to optimize activations and audience targeting
Provide strategic guidance on digital operations, capability development, and process optimization
Ensure regulatory alignment and compliance across all digital initiatives
Act as a business partner to therapeutic areas, integrating digital strategies into broader commercial plans
Basic Qualifications:
Bachelor's Degree and Twelve Years' Experience OR Masters' Degree and Ten Years' Experience OR PhD and Eight Years' Experience
Preferred Qualifications
8+ years in digital strategy or omnichannel marketing, with agency experience a plus
Expertise in digital planning, media activation, performance measurement & optimization
Skilled in audience planning and activation using 1P and 3P datasets
Proven ability to develop personalized content strategies across channels
Experience in customer journey mapping and CRM/web journey design
Ability to build strong stakeholder relationships and foster cross-functional collaboration
Proven strategic thinker with clear, persuasive communication to deliver impactful storytelling and influence decisions.
Biotech/pharma experience preferred, across broad and rare therapeutic areas
Familiarity with digital health technologies (telehealth, wearables, digital therapeutics)
Analytical mindset with data-driven decision-making experience
Bachelor's degree required; MBA or advanced degree preferred
Ability to travel 20

30%
Performance Indicators
ROI/RX Lift on digital marketing initiatives
Engagement and conversion rates across channels
Adoption of personalized content strategies
Effectiveness of CX journey mapping and pain point resolution
Cross-functional alignment and stakeholder satisfaction
The salary range for this position is: $205,615.00 - $266,090.00. Gilead considers a variety of factors when determining base compensation, including experience, qualifications, and geographic location. These considerations mean actual compensation will vary. This position may also be eligible for a discretionary annual bonus, discretionary stock-based long-term incentives (eligibility may vary based on role), paid time off, and a benefits package. Benefits include company-sponsored medical, dental, vision, and life insurance plans*.
* Eligible employees may participate in benefit plans, subject to the terms and conditions of the applicable plans.