Vice President of Product Marketing

We are looking for a strategic and results-driven Vice President of Product Marketing to lead positioning, messaging and go-to-market strategy for our product portfolio and industry solutionsThe VP of Product Marketing will play a critical role in shaping how we communicate our value, drive pipeline growth, and differentiate in a competitive marketThis role requires a balance of strategic thinking and hands-on execution, and the ability to inspire and manage a high-performing team spanning product marketing, solutions marketing, competitive intelligence, and analyst relationsStrategic Leadership: Define and execute the overarching product marketing strategy for Egnyte’s portfolio, ensuring alignment with company goals and market opportunitiesProduct Marketing: Oversee the development of compelling messaging and positioning for all Egnyte’s products, collaborating closely with product management and other stakeholdersIndustry Marketing: Drive the strategy for industry-specific marketing initiatives, tailoring Egnyte’s value proposition to resonate with key vertical markets and coordinating priorities with our vertical sales teams and subject-matter expertsCompetitive Intelligence: Oversee our competitive intelligence function, providing actionable insights to inform sales teams, product development, and marketing campaignsAnalyst Relations: Cultivate strong relationships with industry analysts, ensuring Egnyte’s solutions are well-positioned and recognized for their innovation and value. This includes shaping market understanding and ensuring consistent messaging across external audiencesProduct Launches: Lead go-to-market planning and execution for new product innovations and features, from positioning to launchExpertise in AI, Content Management, and Collaboration: Bring deep domain expertise to develop differentiated messaging for Egnyte’s AI solutions and ensure they are effectively positioned within the broader content management and collaboration landscapeSales Enablement: Partner with the sales enablement team to equip sellers with the necessary tools, messaging, and competitive positioning to effectively sell Egnyte’s products and solutionsThought Leadership: Establish Egnyte as a thought leader in relevant areas, developing Egnyte-specific points of view and crafting compelling contentCross-Functional Collaboration: Serve as a strategic partner to product management, sales, demand generation, customer success, and other functions, influencing product roadmaps and driving pipeline and revenue growthTeam Management and Development: Recruit, mentor, and lead a team of product marketers, fostering a culture of innovation, continuous improvement, and flawless executionBenefitsCompany equity depending on role and levelFlexible hours and generous time off (RTO, Responsible Time Off) to help support your work-life balancePaid holidays and sick time401(k) Retirement Plan (Traditional and Roth)Health Savings Account (HSA) and Employee Assistance Program (EAP)Paid Maternal, Paternal, and Adoption Leave to help you grow your familyYour own Egnyte account with lifetime accessGym, cell phone, and internet reimbursementPerks include discounted pet insurance, electronics, theme park tickets, travel, plus moreFree well-being apps such as Calm, Ginger, and Spring Health for Guardian are offeredModern and collaborative officesQualificationsCollaborative by nature, with extensive experience partnering with product, marketing, and sales teamsStrategic thinker with a bias for action, capable of prioritizing competing requests and driving multiple projects simultaneouslyStrong technical aptitude and a passion for understanding and articulating complex technologies into clear value propositionsA strong focus on Artificial Intelligence is a requirement. Domain expertise in Content Management or Collaboration is a plus15+ years of progressive experience in product marketing for B2B SaaS products, with a proven track record of managing and developing high-performing teamsExceptional written and verbal communication skills, with the ability to produce high-quality content under tight deadlines
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