Director, Digital Product Management - Personal Lines

Director, Digital Product Management - Personal Lines
Location: Webster, MA, US
Company: MAPFRE
Summary
Mapfre is seeking a Director, Digital Acquisition to own and elevate the end-to-end customer acquisition journey across our Personal Lines portfolio. This high-impact role is responsible for driving growth by optimizing every stage of the funnel- from lead generation through quote to bind- while balancing conversion performance, customer experience, and profitability.
You will shape the digital acquisition strategy by leveraging data, AI-powered insights, experimentation frameworks, and cross-functional leadership. This is a unique opportunity for a strategic, hands‑on leader to transform how customers engage, quote, and purchase insurance in a dynamic, innovation‑driven environment.
What You’ll Do
Own & Transform the Acquisition Funnel

Lead the end-to-end acquisition funnel, including leads, quote experience, and bind conversion
Define and execute a funnel optimization strategy aligned with growth and profitability objectives
Leverage AI-driven insights and predictive analytics to uncover new conversion opportunities
Establish and manage KPIs, performance metrics, and optimization frameworks

Reimagine the Quote Experience

Design and continuously improve a best-in-class digital quote experience
Identify friction points and streamline the customer journey across touchpoints
Use AI-powered personalization to tailor quote pathways and enhance user engagement

Drive Experimentation & Data-Led Decisions

Lead A/B testing and experimentation programs to continuously improve performance
Utilize AI tools to accelerate testing cycles and predict outcomes
Translate analytical insights into clear, prioritized actions that drive measurable impact

Advance AI & Analytics Capabilities

Champion the adoption of AI and machine learning solutions to enhance targeting, personalization, and funnel performance
Partner with Data Science teams to deploy predictive models for conversion optimization and fraud detection
Enable dynamic content optimization and advanced customer segmentation
Ensure AI usage is responsible, ethical, and compliant within insurance regulatory standards

Collaborate Across the Business

Serve as a key integrator across Product, Pricing, IT, State Management, and Data & Analytics
Ensure alignment with underwriting strategy, profitability goals, and digital transformation priorities

Protect the Funnel with Fraud & Risk Controls

Own and evolve the fraud prevention strategy across leads and quotes
Implement AI-driven fraud detection tools and predictive risk models to safeguard business performance

Measure, Report & Optimize Performance

Develop and manage dashboards, reporting tools, and performance insights
Monitor funnel health and deliver actionable insights to senior leadership

What You’ll Bring

7+ years of experience in insurance, digital acquisition, or funnel optimization
Demonstrated success optimizing end-to-end customer acquisition journeys
Experience leveraging AI, predictive analytics, or automation tools in a business context
Strong understanding of insurance quoting processes and underwriting principles
Deep experience with A/B testing, experimentation frameworks, and data-driven optimization
Familiarity with AI/ML applications in marketing, digital experience, or conversion optimization
Strategic thinker with the ability to translate vision into execution
Proven ability to influence and align cross-functional stakeholders
Strong analytical, problem-solving, and communication skills

Why Mapfre?
As a global insurance leader with a strong local presence, we offer more than a job- we provide a purpose-driven career where your growth, well-being, and impact truly matter.
Purpose & Culture
Join a company built on trust, collaboration, and inclusion. Our values guide everything we do, creating a workplace where people feel respected and empowered.
Comprehensive Benefits
Enjoy competitive health coverage, retirement plans, paid time off, flexible work options, and lifestyle perks like employee discounts.
Career Growth
Advance your skills through tuition reimbursement, leadership programs, and internal mobility opportunities. Your development is our priority.
Social Responsibility
Contribute to meaningful initiatives through Fundación Mapfre, supporting communities and sustainability worldwide.
Pay Philosophy: The typical starting salary range for this role is determined by several factors including skills, experience, education, certifications, and location. Some roles at Mapfre are eligible for commission and/or bonus earnings, in addition to salary, calculated based upon factors set forth in the compensation plan for the role.
Salary Range $150,000 - $185,000
If you require an accommodation for a disability so that you may participate in the selection process, you are encouraged to contact the Mapfre Insurance Talent Acquisition team at talentacquisition@mapfreusa.com.
We are proud to be an equal opportunity employer.
Nearest Major Market: Worcester
Job Segment: Product Manager, Fraud Prevention, Marketing Manager, Pre-Sales, Underwriter, Operations, Security, Marketing, Sales, Insurance
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