Account Based Marketing Lead

Develop and execute a strategy for account based marketing.
Develop appropriate target lists for each level of priority working with Revenue Operations and sales.
Execute strategy, owning delivery and results for referrals and events and working with expert team members for advertising and other levers to support objectives.
Determine optimal event strategy for upper funnel and lower funnel for 3rd party and owned events working closely with the sales and brand teams.
Lead execution of events globally (with support from other team members and agencies as appropriate) including putting in place best practices for operations pre and post event to maximize impact on brand and pipeline generation.
Create an annual global flagship event to build Photoroom’s brand, customer relationships and pipeline building upon our customer advisory board event in 2025.
Develop KPIs to support pipeline objectives for events and account based marketing.
Requirements

Strategic ABM Planning & Execution – proven experience designing multi-tiered ABM programs, define account segments and priority tiers, and orchestrate personalized campaigns across channels with measurable pipeline impact above 1.5x growth.
Event Strategy & Global Event Management – strong track record in building event programs across the funnel (3rd-party, owned, micro ABM and flagship events), managing logistics end-to-end, and driving repeatable operational processes that scale.
Cross-Functional Leadership & Stakeholder Alignment – Proven success collaborating with sales, revenue operations, leadership, and brand/creative teams to align on account goals, messaging, and pipeline targets.
Data-Driven Marketing & KPI Ownership – you have put in place targets and KPIs including event and ABM performance, optimizing channels, and tying your marketing activities directly to pipeline and revenue outcomes.
Enterprise Customer & Partner Engagement – Demonstrated experience building meaningful connections with high-value enterprise accounts, facilitating relationship-building opportunities, and representing the brand at global events and customer touchpoints.
Hard Skills

Account Based Marketing
Event Management
KPI Development
Campaign Orchestration
Logistics Management
Pipeline Generation
Data Analysis
Marketing Strategy
Performance Optimization
Customer Relationship Management
Soft Skills

Collaboration
Leadership
Communication
Relationship Building
Strategic Thinking

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