VP Product Marketing

Develop and manage Anomali’s core use case messaging and positioning

Implement and manage cross-functional processes supporting campaign strategy development and new product introduction engagement, including sales enablement and campaign tracking

Develop and manage Analyst Relations as a critical growth component

Manage the marketing product launch process, including acting as an evangelist for new product capabilities

Understand market trends, customer requirements, product use cases and buying behavior, supporting corporate strategic and tactical campaign activities

Day-to-day and long-term management of our competitive landscape, with the ability to adjust messaging, positioning, and supported collateral to maintain competitive differentiation

Develop and curate campaign and sales enablement assets including presentations, videos, demos, solution maps, white papers, data sheets for learning purposes

Educate the market about Anomali’s value offerings through multiple collateral such as demos, white-papers, workshops, presentations, and technical blogs, driving views of that content

Grow a customer reference program to engage our customers and to showcase customer success and value realization achieved using Anomali

Craft engaging audience‑specific content, including case studies, solution briefs, web content, presentations, data sheets, whitepapers and sales playbooks that can be utilized globally

Requirements

15 + years of experience in product marketing and related marketing functions in the software industry, preferably within the cyber security field / SAAS required

Track record in building new categories and or pivoting categories

Deep understanding or the security market and competitive landscape

Experience building trusted relationships with executive sponsors and end users

Prior experience developing and managing Analyst Relations

Technical background or clear understanding of a product lifecycle

Bachelor’s degree in computer science, marketing, business, or related area; MBA is a plus

Proven record in building, getting buy-in and executing marketing plans, and staying focused on “getting it done” in a fast-moving, technical environment

Able to coordinate across many teams and perform in fast-moving environment

Demonstrated experience building credibility with and delivering results for product teams, sales teams and customers/partners

Outstanding written and verbal communications skills to explain and translate complex technology concepts into simple and intuitive communications

Uses data to measure results and inform decision making and strategy development

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