Senior Account Based Marketing Manager

Responsibilities

Design and execute account‑specific ABM campaigns (1:1) that drive measurable business impact

Build and maintain strong relationships with sales teams to understand account priorities and translate them into effective marketing programs

Analyze customer data, buying signals, and market trends to inform campaign strategy and optimization

Create and implement multi‑channel programs (events, digital, direct) that deliver personalized customer experiences

Partner with Growth marketing teams to ensure ABM programs complement broader field marketing efforts

Drive operational excellence through standardized processes, documentation, and best practices

Track and report on program performance, using data to optimize and scale successful approaches

Manage program budgets effectively, demonstrating frugality while maximizing impact

Requirements

7+ years of professional, non‑internship marketing experience

Experience with Excel or Google Sheets (data manipulation, charts, and pivot tables)

Experience building, executing, and scaling cross‑functional marketing programs

Experience in a business‑to‑business (B2B) environment, high‑tech products/services

Experience working with marketing tools including CRM, and marketing automation platforms

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