Contract Director, Paid Search

Responsibilities

Lead and manage end-to-end paid search strategy across multiple clients and verticals (Google Ads, Bing, Performance Max, YouTube, etc.)

Serve as the senior strategic advisor for all things SEM—owning client relationships, results, and recommendations

Manage and mentor a team of SEM managers and specialists, ensuring continual growth, learning, and performance

Oversee campaign planning, execution, testing, and optimization to meet performance goals (ROAS, CPL, CPA, etc.)

Oversee audience segmentation, keyword strategies, bid strategies, ad extensions, and ad copy testing

Analyze performance metrics and partner with Analytics team to deliver monthly reporting with actionable insights tied to appointment bookings or lead generation

Partner with cross-functional teams (Media, Analytics, Creative, Data Science) to deliver holistic media plans

Stay ahead of trends in AI, automation, privacy changes, and Google/Bing ad platform innovations

Lead quarterly business reviews and reporting presentations for key clients

Partner with ad ops, analytics and client teams to implement and maintain offline conversion tracking from CRM systems and call tracking integrations

Ensure SEM work integrates seamlessly into omnichannel strategies (including paid social, programmatic OLV/Display)

Develop processes, playbooks, and best practices to scale SEM efforts efficiently and effectively

Mentor a team of paid search managers and associates, ensuring strategy execution aligns with client goals and industry best practices

Requirements

7+ years of hands‑on experience in Paid Search

3+ years in a client‑facing/leadership role

Proven success managing SEM budgets of $1M+ monthly across multiple accounts

Deep understanding of campaign structures, keyword strategies, bidding models, ad copywriting, and platform tools

Proficient in Google Ads, Microsoft Ads, Search Ads 360, and analytics platforms (e.g. GA4)

Hands‑on experience with offline conversion tracking, including Google Ads Enhanced Conversions for Leads and CRM integrations

Proven success optimizing CPL, CPA, and ROAS across multi‑location or regulated service areas

Strong communication and client presentation skills

Ability to lead strategic conversations and influence stakeholders at all levels

Agency experience strongly preferred; B2B and/or DTC exposure a plus

Google Ads certification(s) preferred

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