Global Marketing Manager – Clinical Assays

Responsibilities

The Global Marketing Manager – Clinical Assays is responsible for leading global product marketing strategy and downstream commercial execution for a portfolio of regulated in vitro diagnostic (IVD) kits and RUO kits.

This role owns global positioning, messaging, launch excellence, market development, and lifecycle marketing to ensure successful adoption and growth across different regions.

Reporting to Associate Director of Product Marketing, this highly cross‑functional role partners closely with Product Management, Regulatory Affairs, Medical Affairs, Regional Marketing, Sales, and MarCom to translate product intent and clinical value into compelling and differentiated go‑to‑market strategies.

Lead global product marketing strategy for assigned clinical assay portfolios, including positioning, segmentation, target customer profiles, and differentiated value propositions across clinical settings.

Develop and own compliant global messaging frameworks that articulate clinical value, workflow impact, competitive differentiation, and economic benefits.

Serve as the global marketing subject matter expert for assigned assays, ensuring consistency of positioning and messaging across regions.

Lead global go‑to‑market planning for new IVD kit launches in close partnership with Product Management, Regulatory, Medical Affairs, and regional teams.

Develop and execute comprehensive launch plans, ensuring readiness of all downstream marketing, sales enablement, and promotional assets aligned with regulatory approvals and intended use.

Own post‑launch marketing strategy, including adoption acceleration and messaging optimization as well as monitoring market performance, adoption trends, and competitive activity to inform ongoing marketing actions.

Requirements

Bachelor’s degree required

At least 5 years of experience in product marketing or commercial marketing within diagnostics, IVD, or medical devices

Demonstrated experience marketing regulated IVD or clinical diagnostic products in a global environment

Strong understanding of clinical lab workflows, customer buying processes, and diagnostic adoption drivers

Proven track record of leading global launches and downstream commercialization initiatives.

Experience working with regulatory, medical, and quality teams

Excellent communication, storytelling, and presentation skills for both commercial and scientific audiences

Strong analytical mindset with ability to translate data and insights into actionable marketing strategies.

Demonstrated ability to operate effectively in complex, matrixed, global organizations.

Willingness to travel domestically and internationally (30%+), and to engage in meetings outside standard business hours to support global time zones

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