Product Marketing Manager - Strategic Partnerships (Hybrid - San Diego, CA or Ac

Product Marketing Manager The Product Marketing Manager will play a pivotal role in enhancing strategic relationships with global sensor partners by defining a long-term vision and identifying growth opportunities. This position involves aligning joint positioning and messaging across commercial teams, while leveraging insights, research, and KPI-based tracking to achieve shared business goals. As the primary contact for industry partners, the manager will facilitate idea sharing, manage escalations, and develop a comprehensive 1/3/5-year partner strategy that aligns with the company's operating plan. The role requires the creation of growth strategies informed by market trends and competitive analysis, along with establishing success metrics through partnership scorecards. The Product Marketing Manager will collaborate closely with key functions, ensuring global alignment in messaging and claims, while shaping the product roadmap with Product Management.
This full-time position, reporting to the Senior Manager of Product Marketing Future Growth, is ideal for a highly collaborative individual who excels in diverse partnership environments and fosters strong relationships through regular alignment meetings and best practice sharing.
Responsibilities:
Serve as the global product marketing single point of contact for industry partners, facilitating idea sharing and managing escalations to support commercial priorities
Develop a 1/3/5-year partner strategy that aligns with our operating plan
Create growth strategies and inform Go to Market plans through research, market trends, competitive landscape and situational analysis to identify actional opportunities
Establish clear definitions of success through partnership scorecards with measurable KPIs to track progress and performance
Partner with key functions to assess new partnership opportunities
Global alignment of partner positioning, messaging, claims & disclaimers
Shape roadmap with Product Management and align commercial teams on priorities, timelines, and dependencies
Build strong partnership relationships with regular collaboration and alignment meetings
Enable forums for commercial best practice sharing
Support planning and content creation for quarterly joint steering committee meetings with executive leadership teams
Ensure corporate goals and business priorities are supported with sensor partners
Education & Experience:
Bachelor's degree with over 5 years of experience in Product Marketing
Proven track record in managing cross-company partnerships and co-marketing initiatives
Strong experience presenting to leadership
Demonstrated expertise in developing market strategies and go-to-market plans
Proficient in market research and data analysis to inform plans and strategies
Preferred Qualifications:
Experience in the Med Tech or Med Device industry
Knowledge of diabetes and related markets
Additional Information:
This is a hybrid position based in our Acton, MA or San Diego, CA office
Travel is estimated at 15-20% but will flex depending on business needs