Paid Media Specialist

Job Title
Paid Media Specialist

Overview
The Paid Media Specialist is responsible for planning, executing, optimizing, and analyzing paid media campaigns across search, social, and emerging digital platforms. This role partners with internal teams and clients to drive campaign performance, achieve business objectives, and deliver measurable results through ongoing optimization and data‑driven decision‑making. The position is hybrid: three days in office in Stamford and the ability to work remotely for up to two days a week. Less than 10% travel is required.

Responsibilities

Manage day‑to‑day paid search and paid social campaigns across multiple platforms.

Build, launch, monitor, and continuously optimize social and search campaigns to maximize efficiency, engagement, and conversion performance.

Perform quality control of creative assets and ad tags.

Manage bids, budgets, keywords, ad copy, reporting, optimization, and cross‑functional collaboration.

Develop recommendations and strategies to meet client goals and RFP requirements.

Qualifications

Bachelor’s degree in Business, Communications, Marketing, or related field (or equivalent experience).

1–3 years of proven experience in paid search and/or paid social media.

Experience running paid ads on Meta, YouTube, TikTok, Pinterest, Snapchat, Reddit, LinkedIn, Google Ads, and other paid media platforms.

Familiarity with tracking implementation, conversion pixels, UTM parameters, tag management, and basic HTML troubleshooting.

Strong analytical, communication, and problem‑solving skills with the ability to manage multiple priorities in a fast‑paced, deadline‑driven environment.

Experience using platform reporting tools and campaign performance dashboards.

Understanding of digital media KPIs such as impressions, clicks, CTR, CPC, CPM, conversions, CPA, ROAS, video completion rate, and engagement rate.

Preferred: certifications in leading advertising and analytics platforms (Meta, LinkedIn, Google Ads, Google Analytics).

Travel & Work Arrangement
Hybrid 3× a week in Stamford; up to 2 remote days per week.

Less than 10% travel.

Pay Range & Benefits
Salary: Connecticut $60,000 – $63,000 per year. The range represents the anticipated low and high ends and may change in the future. Actual pay may vary. Benefits include medical, dental, vision, prescription drug coverage, unlimited paid time off, adoption assistance, donation matching, tuition reimbursement, life insurance, accident insurance, commuter benefits, disability coverage, health savings accounts, family care benefits, a 401(k) plan with company match, paid holidays, and parental leave. Voluntary benefits include pet insurance, accident, critical and hospital indemnity coverage.

Equal Employment Opportunity
People Inc. provides equal employment opportunity to all persons regardless of age, color, national origin, citizenship status, disability, race, religion, gender, sexual orientation, veteran status, and other protected characteristics. The company provides reasonable accommodations for qualified individuals with disabilities and participates in the federal E‑Verify program.

#J-18808-Ljbffr