Content Optimization Manager

The Content Optimization Manager is responsible for creating and improving the performance of student-facing marketing copy across email, SMS, landing pages, forms, and paid social touchpoints

This role sits within Growth Marketing and focuses on developing, testing, and refining messaging that drives student engagement, application completion, and enrollment. You will partner closely with Lifecycle Marketing, Paid Media, Enrollment, and Partnerships to ensure consistent, high-performing content across the student journey

This is not a traditional content creation role. Success is measured by how content performs across channels and contributes to overall conversion

Email & SMS Content Optimization

Write and optimize marketing emails and SMS campaigns across the student lifecycle

Develop high-converting subject lines, body copy, and calls to action

Partner with Lifecycle Marketing to improve engagement and conversion rates across campaigns

Continuously test messaging angles, urgency, and value propositions

Landing Page Content

Develop and refine landing page copy to improve conversion rates

Optimize headlines, structure, and calls to action based on performance data

Partner with Growth and Design to test new page variations and conversion approaches including new user‑experiences, designated pathways, etc

Paid Social & Cross-Channel Ideation

Develop content ideas and messaging angles for Instagram, Facebook, and LinkedIn campaigns

Translate high-performing email/SMS messaging into cross-channel concepts

Partner with Paid Media to test new creative directions and campaign themes

Ensure consistency of messaging across all student touchpoints including post-event communications

Content Testing & Iteration

Generate content ideas and variations for A/B testing across channels

Analyze campaign performance and recommend improvements

Document winning messaging and scale successful approaches across schools and programs

Student Insights & Messaging

Gather student feedback and identify common questions, objections, and motivations

Conduct student facing user-research to create customer personas

Translate insights into clearer, more compelling messaging across channels

Support development of messaging frameworks for programs, tracks, and partner schools

Success in This Role:

Improved email and SMS engagement and conversion rates

Increased landing page conversion rates

Stronger consistency in messaging across channels

Increased volume and quality of content testing

Clear, compelling communication of program value to students

Benefits

401k, health, vision, and dental insurance package

Unlimited paid time off

Excellent birthing and bonding leave policies

Monday team lunches

Extremely passionate and intelligent colleagues

Super cool offices, if you live in Austin or Phoenix

Monthly team events

Have a massive impact on the lives of others, every day

Qualifications

Strong attention to detail and ability to manage multiple campaigns at once

Strong experience writing for short-form email and website marketing

Experience developing landing page or conversion-focused content

Comfortable reviewing performance data and making content recommendations

3+ years of experience in content marketing, lifecycle content creation, copywriting, or related fields

Familiarity with paid social platforms (Instagram, Facebook, LinkedIn) and content best practices

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