Content Optimization Manager

Content Optimization Manager
Who We Are
Podium Education partners with colleges and companies to supercharge the undergraduate degree with skills, experience, and a bridge to a great career. In 2023, Podium was the largest accredited producer of technical talent in the United States. Podium serves a population of over 1,000,000 students across more than 70 of the largest and most well-known universities in the country, including Georgetown, UNC, Harvard, ASU, and Texas A&M. In 2023, Podium acquired Untapped, the leading all‑in‑one early career software and talent marketplace, to further our mission of making sure every college student has a path to a great career.

Podium Education programs are offered as online courses within standard university semesters. Through Podium, students gain real‑world experience while tackling projects from the world’s most recognized brands, such as Spotify, Netflix, Shopify, Uber, Google, and Airbnb. Our flagship program is the Global Career Accelerator (here’s an example: https://www.globaltech.asu.edu/about) which runs at 70+ universities around the country.

Student Experience - Customer NPS is better than Netflix, Apple, and Amazon.

Student Access - Programs are for credit, count towards graduation, and are financial aid eligible.

Student Outcomes - Their undergraduate students go on to work at places like JP Morgan, Airbnb, Stripe and Deloitte directly through our careers marketplace.

Podium Education is a privately held Series B company based in Austin, TX with prominent investors, including Sequoia Capital, Owl Ventures, Lumos Capital Group, Learn Capital, Lachy Groom, Goldcrest Capital, and Album VC.
Overview
The Content Optimization Manager is responsible for creating and improving the performance of student‑facing marketing copy across email, SMS, landing pages, forms, and paid social touchpoints.

This role sits within Growth Marketing and focuses on developing, testing, and refining messaging that drives student engagement, application completion, and enrollment. You will partner closely with Lifecycle Marketing, Paid Media, Enrollment, and Partnerships to ensure consistent, high‑performing content across the student journey.

This is not a traditional content creation role. Success is measured by how content performs across channels and contributes to overall conversion.

What You’ll Do
Email & SMS Content Optimization

Write and optimize marketing emails and SMS campaigns across the student lifecycle

Develop high‑converting subject lines, body copy, and calls to action

Partner with Lifecycle Marketing to improve engagement and conversion rates across campaigns

Continuously test messaging angles, urgency, and value propositions

Landing Page Content

Develop and refine landing page copy to improve conversion rates

Optimize headlines, structure, and calls to action based on performance data

Partner with Growth and Design to test new page variations and conversion approaches including new user‑experiences, designated pathways, etc.

Paid Social & Cross‑Channel Ideation

Develop content ideas and messaging angles for Instagram, Facebook, and LinkedIn campaigns

Translate high‑performing email/SMS messaging into cross‑channel concepts

Partner with Paid Media to test new creative directions and campaign themes

Ensure consistency of messaging across all student touchpoints including post‑event communications

Content Testing & Iteration

Generate content ideas and variations for A/B testing across channels

Analyze campaign performance and recommend improvements

Document winning messaging and scale successful approaches across schools and programs

Student Insights & Messaging

Gather student feedback and identify common questions, objections, and motivations

Conduct student‑facing user‑research to create customer personas

Translate insights into clearer, more compelling messaging across channels

Support development of messaging frameworks for programs, tracks, and partner schools

Qualifications

3+ years of experience in content marketing, lifecycle content creation, copywriting, or related fields

Strong experience writing for short‑form email and website marketing

Experience developing landing page or conversion‑focused content

Familiarity with paid social platforms (Instagram, Facebook, LinkedIn) and content best practices

Comfortable reviewing performance data and making content recommendations

Strong attention to detail and ability to manage multiple campaigns at once

Success in This Role

Improved email and SMS engagement and conversion rates

Increased landing page conversion rates

Stronger consistency in messaging across channels

Increased volume and quality of content testing

Clear, compelling communication of program value to students

What We Offer

Competitive salary and benefits with performance‑based bonus

Remote, flexible work environment (and a fabulous office if you’re in Austin, TX)

A mission‑driven team that genuinely believes in what we’re building

Real ownership and visibility—this is not a large team where work disappears into a backlog

The opportunity to shape how we engage higher education partners, employers, students, and the broader education‑to‑career ecosystem

Benefits

401k, Health, Vision and Dental insurance packages

Short term disability insurance

Unlimited Paid Time Off

Discounted Wellhub Membership

Access to 3 Mental Health Applications

One Medical Membership

8 Company‑Paid for Therapy Sessions

Free access to upskill through our Global Experiential Programs

Excellent Birthing and Bonding Leave policies

Sleep coach for post‑partum and infant coaching

Student and Partner focused half days every First Friday of the month

Extremely talented and intelligent co‑workers

A massive impact on universities and the lives of others, every single day

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