Global Product Marketing Manager, Flow Cytometry Automation

Waters Biosciences is looking for a bold, results‑driven Global Product Marketing Manager to accelerate growth for our flow cytometry sample preparation and automation portfolio within the Instruments and Informatics Segment. This role owns downstream commercial execution, automation go‑to‑market strategy for the flow cytometry instrument portfolio, and strategic 3rd party automation partnerships—managing key external relationships to drive workflow integration and commercial success.

Key Responsibilities
Automation Strategy & Market Development

Develop, own, and lead the global go‑to‑market strategy for flow cytometry automation and sample preparation systems

Build the automation marketing roadmap—segmentation, value propositions, positioning, and adoption targets

Forge and grow strategic 3rd party partnerships that drive workflow integration and commercial synergies

Serve as the primary liaison for external business partners, building trust and leading cross‑functional collaboration

Equip regions to localize execution while maintaining global consistency

Own KPIs and dashboards to track program performance and market penetration

Downstream Marketing & Growth Execution

Drive downstream marketing strategy across all growth initiatives—including the FACSLyric flow cytometer portfolio—owning marketing strategy, driving growth and adoption, and expanding into new markets and customer segments

Craft differentiated messaging and positioning that resonates with key customer personas

Build and run multi‑channel programs—digital, email, events, webinars—that generate demand and accelerate sales

Partner with regional teams to localize global campaigns for maximum local impact

Produce compelling customer‑facing content—brochures, case studies, ROI tools, web content—that moves buyers through the funnel

Collaborate with growth marketing and marketing communications to unify strategy, messaging, and demand generation

Commercial & Regional Execution

Partner with regional leaders and sales to drive market penetration and revenue growth

Cultivate relationships with strategic customers and key opinion leaders to accelerate adoption

Shape long‑range marketing plans that cement Waters Biosciences’ leadership in flow cytometry automation

Competitive Intelligence & Market Monitoring

Build and maintain competitive intelligence frameworks — tracking positioning, launches, pricing, and market share

Turn competitive insights into sharp messaging, sales tools, and winning campaign strategies

Stay ahead of pricing and tender activity to keep commercial strategies competitive and regionally relevant

About you
You thrive at the intersection of strategy, marketing, and creativity—and can turn market insights into high‑impact commercial programs—this role is for you. The ideal candidate is an innovative, results‑driven leader with strong analytical and communication skills, ready to build partnerships and accelerate growth.

Bachelor’s in Life Sciences, Business, or related field

At least 5 years of marketing experience in healthcare, diagnostics, or scientific instrumentation

Flow cytometry and laboratory automation experience required

Proven track record building and executing global marketing programs that drive commercial results

Sharp analytical skills with the ability to synthesize customer insights into actionable strategies

Advanced PowerPoint, Think‑Cell, Word and Excel proficiency. Experience with PowerBI, SFDC, and ServiceMax.

Exceptional communicator with the ability to turn complex data into clear executive narratives - comfortable influencing at all levels

Strong cross‑functional leadership, change management, and problem‑solving skills

Ability to travel up to 25%

Preferred Qualifications

MBA or advanced degree in Immunology, Cell Biology or related scientific discipline

At BD, we are strongly committed to investing in our associates—their well‑being and development, and in providing rewards and recognition opportunities that promote a performance‑based culture. We demonstrate this commitment by offering a valuable, competitive package of compensation and benefits programs which you can learn more about on our Careers Site under “Our Commitment to You”. Salary ranges have been implemented to reward associates fairly and competitively, as well as to support recognition of associates’ progress, ranging from entry level to experts in their field, and talent mobility. There are many factors, such as location, that contribute to the range displayed. The salary offered to a successful candidate is based on experience, education, skills, and actual work location. Salary ranges may vary for Field‑based and Remote roles.

Becton, Dickinson, and Company is an Equal Opportunity Employer.

Primary Work Location
USA CA - Milpitas 135

Work Shift
NA (United States of America)

Salary Range: $143,300.00 - $236,500.00 USD Annual

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