Senior Account Based Marketing Manager

Responsibilities

Design, own, and operationalize the ABM strategy for strategic & enterprise accounts

Serve as lead project manager over the ABM motion: leading weekly game plan meetings, summarizing monthly executive report outs, tracking pipeline contribution from ABM programs and other KPIs leveraging data from Salesforce, Gong, and Hubspot

Build and launch multi-channel, account-centric campaigns including targeted advertising, email marketing, personalized content, sales‑aligned outreach sequences, sponsored partnerships, and collaboration with Event Marketing on field/event activations

Recommend, contract, and implement ABM and demand gen tools that leverage AI to streamline manual work, improve personalized content experiences, and deliver targeted ads

Partner with Product Marketing to develop GTM promotional plans to amplify Tier 1-2 launches

Stand up and optimize email nurture programs aligned to both account-based and inbound motions

Own paid acquisition across digital channels (Google, LinkedIn, sponsored content), continuously testing and optimizing performance to drive pipeline creation

Lead website conversion rate optimization and SEO/GEO strategy on Plenful.com, improving demo conversion rates and organic visibility to create a more predictable inbound pipeline

Own the forecasting and delivery of all demand gen budgets across paid media, ABM platforms, sponsored content and tooling, optimizing for ROI

Requirements

5–7 years of account-based marketing or related demand gen experience with ownership of integrated demand gen channels in B2B Enterprise SaaS environments

Proven success scaling ABM strategies to generate qualified sales pipeline

Experience owning and executing broader demand gen tactics: email marketing, paid search and social, SEO, and conversion rate optimization experiments

Proficient experience with modern ABM solutions (Clay - preferred, open to experience with: UserGems, 6Sense, Terminus, DemandBase, Rollworks, etc.), traditional digital ad platforms (AdWords, LinkedIn, etc.), CMS tools (Plenful.com is built on Webflow), analytics suites (GA), marketing automation and CRM platforms (Hubspot, Salesforce, Gong)

Experience managing marketing budgets ($2M-5M+), forecasting spend, and measuring ROI

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