Paid Media Associate

Responsibilities

Support the planning, execution, optimization, and reporting of paid media campaigns across social and digital platforms

Translate integrated marketing plans into tactical media recommendations and campaign setups

Manage campaign pacing, budgets, invoicing, and buy details within internal systems

Execute and optimize campaigns across platforms including Meta, LinkedIn, TikTok, X, Pinterest, Snapchat, and Google Ads

Monitor campaign performance, deliver reporting insights, and ensure timelines and budgets are met

Collaborate with internal teams, clients, and vendor partners to support campaign success and business growth

Requirements

1+ years of relevant experience in planning and buying paid social and digital media

Bachelor’s degree or equivalent work experience required

Experience analyzing campaign performance and identifying optimization opportunities

Familiarity with paid media, budget tracking, and campaign management tools such as Campaign Manager 360/DCM and Media Ocean/Prisma

Knowledge of audience and media research tools including GWI, MRI, Pathmatics, and comScore

Strong communication, writing, analytical, and project management skills with the ability to manage multiple priorities

Familiarity with Google Analytics, Tag Manager, Looker Studio, programmatic media, paid search, and SEO is a plus

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