Marketing Attribution Specialist

Responsibilities

Execute flawlessly on marketing attribution products to build analytic insights that shape marketing strategy

Partner with marketing, data science, and data engineering teams to define and deliver attribution solutions that drive business impact

Translate marketing and business questions into analytical approaches, ensuring alignment with data availability, modeling capabilities, and business goals

Evangelize attribution methodologies and experimentation best practices across the organization

Run monthly marketing performance assessments and 'what if' scenarios

Build consensus and influence senior stakeholders to gain confidence in methodology and drive towards a solution

Ensure attribution products are scalable, accurate, and actionable across digital and offline channels

Participate in special projects and perform other duties as assigned

Requirements

Minimum of eight years of related work experience with five years in advanced marketing optimization

Undergraduate degree or equivalent combination of training and experience

Deep understanding of digital marketing ecosystems, including channels, platforms and measurement strategies

Proven experience with Marketing Mix Modeling (MMM), Multi - Touch Attribution (MTA) and A/B testing or causal inference frameworks

Strong technical fluency in data, analytics, and modeling concepts; ability to collaborate effectively with data scientists and engineers

Exceptional communication and stakeholder management skills.

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