Performance Media Planner – Paid Search, Paid Social

Responsibilities

Day-to-day oversight and execution of media across multiple paid search and paid social platforms including but not limited to Google, Bing, YouTube, Facebook/Instagram, Pinterest, LinkedIn, and Twitter

Lead day-to-day management and optimization of campaigns to meet and exceed goals

Campaign planning, forecasting, and budgeting

Recommending testing strategies and optimizations to drive performance

Campaign bid management strategy and oversight

Campaign data analysis, reporting, and insights

Summarize and communicate the status of all campaigns with appropriate internal and external contacts

Keyword research, ad copy creation, and audience development

Industry research on search and social trends with occasionally being tasked to write a POV, blog post, or case study

Requirements

1+ years of paid social or paid search marketing experience

Proficiency within at least one of the following paid channels: Google, Bing, Facebook/Instagram, Pinterest, or Amazon.

Strong analytical skills and attention to detail

Results driven with a proven track record of driving performance

Excellent written and verbal communication skills

Ability to work independently as well as with a team

Outstanding organizational skills and the ability to manage multiple projects simultaneously while meeting deadlines

Self-starter approach to work, a positive attitude, and a drive to consistently meet and exceed objectives and take on more responsibility

Strong experience with Microsoft Excel

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