Campaign Manager

We are seeking an experienced CRM Campaign Manager to own and drive end-to-end CRM campaigns and the overall CRM function. The ideal candidate will have a strong background in CRM strategy, campaign execution, customer lifecycle marketing, and project management. This role requires a blend of technical CRM expertise, creative oversight, and stakeholder management to deliver high-impact customer engagement initiatives.

Key Responsibilities

Manage end-to-end CRM campaigns from planning and segmentation through execution, optimization, and reporting.

Own the overall CRM function, ensuring campaigns align with business objectives and customer lifecycle strategies.

Lead CRM projects, coordinating with cross-functional teams to ensure timely and successful delivery.

Develop customer segmentation strategies and optimize campaign performance through data-driven insights.

Translate business requirements into effective CRM solutions and campaign workflows.

Create, edit, and review campaign creatives, including email and other CRM marketing assets, ensuring brand consistency and campaign effectiveness.

Collaborate with external creative agencies, providing clear creative briefs, reviewing deliverables, and ensuring high-quality campaign assets are delivered on time.

Monitor campaign performance, analyze results, and recommend continuous improvements to maximize engagement and conversion.

Build strong relationships with internal stakeholders across Marketing, Product, Sales, and Technology teams.

Key Requirements

Proven experience managing end-to-end CRM campaigns and owning the overall CRM function.

Strong project management skills with the ability to lead CRM initiatives from planning through execution.

Deep understanding of CRM platforms, campaign workflows, customer segmentation, and lifecycle marketing.

Hands‑on experience creating or editing CRM campaign creatives and collaborating with creative agencies to review and refine marketing assets.

Excellent communication and stakeholder management skills, with the ability to translate business requirements into effective CRM solutions.

Hands‑on expertise with Adobe Campaign Manager or Adobe Campaign Classic (ACC) is preferred.

Ability to coordinate cross‑functional teams and manage multiple priorities in a fast‑paced environment.

Strong analytical and problem‑solving skills, with a focus on campaign performance, testing, and continuous optimization.

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