CRM Manager

Ria Money Transfer, a business segment of Euronet Worldwide, Inc. (NASDAQ: EEFT), delivers innovative financial services including fast, secure, and affordable global money transfers to millions of customers along with currency exchange, mobile top-up, bill payment and check cashing services, offering a reliable omnichannel experience. With over 600,000 locations in nearly 200 countries and territories, our purpose remains to open ways for a better everyday life.

We believe we can create a world in which people are empowered to build the life they dream of, no matter who they are or where they are. One customer, one family, one community at a time.

ABOUT THIS ROLE
We’re looking for a CRM Manager to operate at the intersection of strategy, systems, and execution — owning how our lifecycle engine is built, scaled, and evolved.

This role goes beyond campaign management. You’ll design intelligent, self‑improving CRM systems, thinking in journeys, states, and feedback loops – ensuring everything we build compounds over time.

You’ll shape both what gets built and what we learn from it, leveraging AI, automation, and experimentation to drive performance.

ROLES & RESPONSIBILITIES

Own the end‑to‑end CRM ecosystem: journeys, segmentation, testing frameworks, and channel orchestration

Design and scale

AI‑driven lifecycle strategies

(predictive segmentation, personalization, send‑time optimization)

Leverage

AI tools and LLMs

to automate workflows, accelerate testing, and generate insights at scale

Build feedback loops that continuously improve performance based on real user behavior

Turn experimentation and system insights into clear strategic direction

Lead execution excellence: QA standards, workflows, and Specialist output

Act as the

clearest voice on what actually drives impact

– beyond surface‑level metrics.

POSITION REQUIREMENTS

Strong experience in

CRM, lifecycle marketing, or retention

Proven track record building and scaling

automated lifecycle systems

Hands‑on experience using

AI tools, LLMs, or predictive models

in marketing workflows

Strong understanding of experimentation ( A/B testing, holdouts, incrementality )

Highly analytical, with the ability to translate data into action

Experience leading execution with high quality standards

Advanced English (written and spoken)

– you’ll work with regional and global teams

PERKS & BENEFITS

Annual Salary Review

15% Off EEFT Stock

Birthday Day Off

Health Insurance

Free Money Transfers with Ria

Ria Money Transfer is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

The position responsibilities outlined above are intended to define the general contents and requirements to perform this job. It is not to be taken as a complete statement of responsibilities or requirements. This job description does not restrict the Company’s right to assign or reassign duties and responsibilities to this job as needed.

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