Marketing & Growth Specialist

Responsibilities

Develop and lead a comprehensive patient marketing strategy targeting women most in need of services

Plan, execute, and continuously refine marketing campaigns across digital and community channels

Analyze performance data across all channels and make strategic adjustments

Identify opportunities to improve patient conversions and reduce drop-off points

Ensure alignment across messaging, campaigns, and platforms

Oversee and optimize the full patient journey - from first contact to appointment completion

Develop and refine communication strategies including texting and retargeting campaigns

Improve appointment set rates, show rates, and follow-up engagement

Use data insights to continuously improve messaging and timing

Manage and optimize the patient-facing website for user experience, accuracy and conversion performance

Lead social media strategy and execution across platforms (e.g., Instagram, Facebook, TikTok)

Ensure consistent content creation (3-5 posts per week or equivalent cadence) aligned with campaigns

Oversee creation of marketing materials including brochures, signage, and outreach content

Serve as the primary contact for marketing partners (e.g., digital agencies, ad platforms)

Manage communication and performance expectations, and implementation of improvements

Evaluate vendor effectiveness and recommend changes as needed

Ensure accountability for results across all partners

Build relationships with referral partners (schools, clinics, test providers, community organizations)

Identify and prioritize outreach activities that drive referrals

Represent the organization at events and community engagements

Develop clear outreach strategies with measurable outcomes and follow-up plans

Oversee online reputation strategy, including Google Reviews and public feedback

Monitor and respond appropriately to reviews and inquiries

Strengthen the organization’s visibility, credibility, and trust within the community

Develop and maintain systems to track patient acquisition sources and campaign effectiveness

Collect and analyze outreach, marketing, and event data

Prepare monthly reports for leadership and board with clear insights, trends, and recommendations

Maintain an organized marketing calendar and accurate records of all marketing activities

Capture content (photos, videos, engagement data) for marketing use

Support the organization with day of event duties and responsibilities

Provide support to the event marketing teams

Requirements

A committed Christian who supports the mission and values of the organization

Bachelor's degree in marketing or related industry

2-5 years' experience in marketing, communications, or outreach with both strategic and executional responsibilities

Strong understanding of digital marketing, social media and performance analytics

Ability to analyze data and translate insights into actionable improvements

Excellent communication, writing, and organizational skills

Experience working with vendors, platforms, and marketing tools (e.g., social media, website CMS, email platforms)

Ability to manage multiple priorities in a fast-paced environment

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