Senior Vice President of Growth Marketing

*THIS IS NOT A JOB WITH FORCEBRANDS*

*This is a 5-Day On-Site Role in Chicago. Open to VP/SVP/C-Suite level candidates!*

Key Responsibilities
Digital Strategy & Growth

Develop and execute the company's digital growth strategy for their DTC site

Drive customer acquisition, retention, and revenue across digital channels.

Identify new marketing opportunities, platforms, and technologies.

Performance Marketing

Lead paid media across channels including Meta, Google, TikTok, affiliates, and other acquisition platforms.

Own key performance metrics such as ROAS, CAC, LTV, conversion, and revenue growth.

Optimize channel performance and marketing investment through data-driven insights.

Brand & Customer Marketing

Partner with creative and merchandising teams to deliver cohesive campaigns.

Lead integrated marketing initiatives supporting product launches and promotional events.

Oversee CRM, email, SMS, loyalty, and personalization strategies to increase customer engagement and retention.

eCommerce & Digital Experience

Improve DTC website performance, conversion, and the end-to-end customer journey.

Ensure digital experiences align with brand standards and customer expectations.

Social & Community

Lead social media strategy, influencer partnerships, and community engagement initiatives.

Expand brand awareness through creators and strategic partnerships.

Leadership

Build and mentor a high-performing digital marketing team.

Collaborate cross-functionally with merchandising, retail, creative, analytics, and executive leadership.

Manage agency and external partner relationships.

Qualifications

10+ years of digital marketing, growth, or eCommerce leadership experience, ideally within fashion, beauty, retail, or consumer brands.

DTC experience required

Proven success driving measurable growth for digitally focused businesses.

Expertise in performance marketing, CRM, and omnichannel strategy.

Strong analytical, strategic, and leadership skills with the ability to translate data into business results.

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