Sr. Product Marketing Manager - Event Experience Programs

Roles & Responsibilities SIC & CAB Program Ownership – Lead end‑to‑end planning, strategy, and logistics for Salesforce Innovation Center engagements and Customer Advisory Board sessions, including agenda development, speaker preparation, account team coordination, and post‑event follow‑up.
Top Account Event Strategy – Partner with field sales, Chief Customer Office, and account teams to design curated event experiences that accelerate pipeline and deepen executive relationships with named top accounts.
ABM Event Activation – Collaborate with ABM and Demand Generation teams to develop targeted event programs aligned to account‑specific priorities, ensuring relevant product narratives and content reach the right stakeholders.
Event Messaging & Content – Develop and adapt Agentforce Sales messaging for executive audiences attending SICs, CABs, top account engagements and third‑party events, translating portfolio value into compelling, tailored conversations.
Cross‑Functional Collaboration – Work in lock‑step with Events & Scaled Programs leadership, PMMs, AEs, CCO leads, and SE teams to ensure alignment on event strategy, coverage, and execution.
Measurement & Reporting – Track engagement, pipeline influence, and program outcomes; publish insights to optimize future programming.
What We're Looking For 5‑7 years of product marketing, field marketing, or event marketing experience – ideally in a B2B SaaS environment.
Demonstrated experience running executive‑level programs (CABs, SICs, EBCs, or equivalent).
Strong storytelling skills – able to distill complex product value into clear, executive‑level narratives tailored to specific accounts and personas.
Experience with ABM strategy and working closely with field sales and account teams.
Highly organized with strong program management skills and the ability to manage multiple events simultaneously.
Familiarity with Salesforce products and the Sales/Revenue technology within the ecosystem is a strong plus.
Accommodations If you need a reasonable accommodation during the application or recruiting process, please submit a request via the Accommodations Request Form.
Posting Statement Salesforce is an equal opportunity employer and maintains a policy of non‑discrimination with all employees and applicants for employment. All employees and prospective employees will be assessed on the basis of merit, competence, and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law.

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